AVIVA INTRODUCES MOBILE SALES TOOL FOR ENHANCED CUSTOMER EXPERIENCE AND INCREASED EFFICIENCY - GADGETS INNOVATIONS

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AVIVA INTRODUCES MOBILE SALES TOOL FOR ENHANCED CUSTOMER EXPERIENCE AND INCREASED EFFICIENCY

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·   Aviva Life Insurance strengthens its digital portfolio for a seamless experience

·   50% of the company’s sales team have adopted the MST and they aim a 100% adoption by the end of the financial year


Aviva Life Insurance, one of India’s most trusted private life insurance company announced the launch of Mobile Sales Tool taking yet another step towards further strengthening the company’s digital portfolio and to improve customer engagement. With the launch of this mobile app, Aviva focuses on the idea of simplifying customer’s buying journey, keeping a transparent interaction between them and the sales representatives. The tool offers a customized sales journey basis the needs of the customers through online processes.


Aviva’s Mobile Sales Tool (MST) is an enhanced informative interface that provides customers with information such as the key benefits of a plan, illustrations of premium and the payment process. The app also provides solutions to the customers on their financial requirement depending on their current life stage. This tool significantly reduces the risk of human errors while expediting the process of issuing an insurance policy. Due to this streamlined, automated processing, the tool offers its customers a hassle-free buying experience without any physical documentation.


While Aviva Life Insurance is also working at onboarding their banca partners on this tool, one of the company’s bank partners has already achieved 100% MST adoption. With the purpose to maximize its reach to the widest audience, Mobile Sales Tool is yet another digital initiative by Aviva Life Insurance. Aviva’s Mobile Sales Tool is a needs-based selling platform introduced for mapping the entire buying journey of a customer to offer enhanced and customized customer services and to increase efficiency in services.




INDIA, 23 October’19



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