Amway India Strengthens Its Consumer Durable Category With The Launch Of Next Gen Home Air Purifier – Atmosphere Mini™ - GADGETS INNOVATIONS


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Tuesday, October 1, 2019

Amway India Strengthens Its Consumer Durable Category With The Launch Of Next Gen Home Air Purifier – Atmosphere Mini™

- Certified by Allergy UK for removing the maximum number of particles and pollutants known to cause allergies
- Atmosphere Mini™ treats indoor air by removing particles as small as 0.0024 microns with an efficiency of 99.99%[1]

- With over three decades of expertise in air treatment solutions, Amway is bullish about the growth of the air purifier category; aims 20% of the market by 2020

Amway India, the country’s largest direct selling company[2], announced the launch of Atmosphere Mini™– indoor air purifier. Amway, the makers of Atmosphere™- the world’s largest selling home air treatment products[3], has developed Atmosphere Mini™ which is equipped with better than HEPA[4] grade filter to capture particles as small as 0.0024 microns with a single pass efficiency of 99.99%[5]. Atmosphere Mini™ comes with the Allergy UK Seal of Approval, making it one of the very few air purifiers to be certified to remove over 100 contaminants identified by Allergy UK as common triggers of allergies.

The air purifier market in India stood at INR 312 crore in 2018 and is expected to register a CAGR of over 24% over the forecast period 2018-2023. The market size of the air purifier industry is estimated to reach INR 896 crores by 2023[10].

The Atmosphere Mini™ comes equipped with ‘Better than HEPA’ grade filter that effectively captures 99.99% particles, as small as 0.0024 microns. Which means, if 10000 particles of any size down to 0.0024 micron goes through the filter of Atmosphere Mini™, only one particle will pass through.

The Atmosphere Mini™ is packed with a comprehensive 3-in-1 filter:

- The first stage is a pre-filter layer to capture larger, airborne fibers and hair

- The third stage is a carbon filter layer that captures 15+ different gaseous contaminants such as formaldehyde, VOCs, SO2 and NO2 to name a few. It also is incredibly useful in reducing common household odors such as pet odors, tobacco smoke, and cooking odors.

The British Allergy Foundation has certified Atmosphere Mini™ with the Allergy UK Seal of Approval for removing over 100 contaminants identified as common triggers of allergies. The product is also certified by the ECARF (European Centre for Allergy Research Foundation) for reducing the allergens.

Another notable feature in Atmosphere Mini™ is the particle sensor which is designed to detect across the full range of airborne particulates. Not only does it detect and react to smoke and PM2.5 but also bigger particles such as dust, and allergens like pollens & house mites.

The Atmosphere Mini™ is further supplemented by high-speed performance offering a Clean Air Delivery Rate (CADR) of 220m3/hours. The CADR of Atmosphere Mini™ is independently verified by AHEM (Association of Home Appliance Manufacturers).

Designed in USA, Atmosphere Mini™ is a portable and compact device, which is suitable for Indian homes with an intuitive and simple user interface. It also comes with a companion app – Atmosphere Connect, which lets the users control and operate the unit remotely. The app comes with additional features such as tracking filter life and measure the system’s reactiveness to change in indoor air quality.

Amway offers 3 years warranty and in-home after-sale service support with an assurance of service delivery within the given timelines[11]. The Atmosphere Mini™ is sold through the company’s network of direct sellers. The product is also available for purchase on the company-owned website.

Amway’s legacy in the air purification category
Amway has 30 plus years of experience in providing home air treatment solution with over 80 patents in air treatment technology. It started in 1986 with the air purifier brand Pure Flow sold in the USA and Canada. Pure Flow was available in the market for 11 years before getting refurbished and rechristened as Advanced Air Treatment System in 1997. In the year 2005, Amway launched Atmosphere – a technologically advanced and well-researched air purifier of the highest quality. In 2009, Atmosphere became the first product certified as "Asthma & Allergy Friendly" by a Certification Program administered by the Asthma and Allergy Foundation of America (AAFA) in partnership with the international research organization, Allergy Standards Limited (ASL).

Ever Since there has been no looking back for the brand, which is growing steadily, and as per Verify Markets study of 2017 global sales revenue - ATMOSPHERE™ is the world’s largest selling home air treatment product[12]. Over 3.5 million units of air treatment system have been sold so far, making it the most popular brand globally.

New Delhi, September 27th, 2019

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