A New Benchmark In Customer Delight: BMW India Aftersales Introduces BMW Smart Video - GADGETS INNOVATIONS


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Thursday, October 3, 2019

A New Benchmark In Customer Delight: BMW India Aftersales Introduces BMW Smart Video

•Building trust through clear action: App-based solution empowering customers to give online service / repairs approvals.

•Digitalization of aftersales customer experience ensures complete transparency and faster turn-around time. 

• More than 10,000 satisfied customers.

As a first in the Indian luxury car segment, BMW India has introduced BMW Smart Video, an exclusive app-based smart video and image solution where customers can give real-time approvals for service and repairs. BMW Smart Video solution has already benefitted more than 10,000 customers with high rate of customer satisfaction.

Through BMW Smart Video, the dealership technicians are able to make a video of the vehicle explaining the service / repair requirements and share the quotation online. Customers receive a link where they can understand the service requirements through the video and give an approval online without the hassle of visiting the dealership again.

Customer satisfaction is a constantly evolving concept and demands continuous innovation. Committed to this goal, BMW India aftersales comes up with new solutions from time to time to take customer delight higher. The digitalization drive undertaken by aftersales aims at providing a seamless and integrated BMW experience to customers.

Trust, transparency, convenience and time are crucial to the aftersales business and play a vital role in creating customer loyalty. BMW Smart Video increases performance on all these parameters. Its success is easily reflected in terms of higher approvals for repair work, having a direct positive impact on aftersales business.

Already live in 50 countries in the BMW network including Australia, US and UK, BMW Smart Video is currently available at BMW dealerships in India.

Gurugram, Haryana, India, October, 2019

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