Sansui Launches New Range Of Tech-Powered India Specific Products Across Consumer Durables And Electronics - GADGETS INNOVATIONS

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Thursday, September 26, 2019

Sansui Launches New Range Of Tech-Powered India Specific Products Across Consumer Durables And Electronics



-Collaborates with Tech majors Google, Dolby, Netflix, MediaTek and Flipkart to offer superior lifestyle experience to consumers

-Announces plans for setting up manufacturing unit in India by June 2020 in-line with Government’s ‘Make in India’ initiative

-Projects India turnover of INR 3500 crore by FY22

-Plans to invest INR 1000 crores in Indian operations in the next three years

-Attractive introductory festive offer pricing on products


Japanese Consumer Electronics giant and one of the leading consumer electronic companies in IndiaSansui, launched a new range of technologically powered consumer durable and electronic products in the India market today. The diverse product portfolio includes smart Televisions, Washing Machines, Audio Devices, Air Conditioners, Refrigerators, Small Kitchen Appliances etc. and will be available in the market from September’19 across offline and online platforms. 




Sansui has collaborated with major players including leading global internet entertainment service providers Netflix and Dolby as well as technology partners Google and MediaTek, to ensure a smart and enhanced TV viewing experience in its latest range.


In-line with the Government’s thrust on ‘Make in India’, Sansui also announced setting up of a state-of-the-art manufacturing unit for TVs, washing machines, refrigerators and air-conditioners spread over 30 acres in Gurugram by June 2020. The new facility will serve as a key manufacturing hub for Sansui in South East Asia besides generating around 3000 new employment opportunities in the country.


Sansui recently announced a strategic partnership in India with Delhi-based business conglomerate Jaina Group to consolidate its presence in the India & South East Asian markets. The Group plans to invest INR 1000 crores in Indian operations in the next three years and is eyeing a turnover of INR 3500 crore for the Sansui brand in India by FY 2022. 


Building on its expertise of handling Global Brands in India, Jaina Group will make Sansui products available through 6000+ retail partners and a robust after sales service network of over 400 service centres, 2250 + certified field engineers and pin code coverage of 96%.  The products will also be available through online partners like Flipkart. 


With a focus on honest and fair pricing and keeping in mind the forthcoming festive season, Sansui’s latest range is priced attractively across product categories. 


Through its renowned Japanese technology, Sansui brings the perfect combination of features and aesthetics with its new range of consumer durables and electronics. 


The new range comes loaded with smart features and the latest technology at an honest price and is targeted at millennials, who are brand conscious and have a preference for the latest and innovative lifestyle products.

  • Smart TVs –Transcend into another realm with the breathtakingly immersive and seamless LED TVs pre-installed with Netflix 5.1 and YouTube with dedicated keys on remote, IPS display and wide viewing angle. Experience immersion ranging from HD, FHD, UHD/4K to QLED in regular and Smart TVs designed with innovative Japanese technology, producing Incredible sound and stunning details, and life-like colours. Sansui’s latest range of Smart TV’s will be available at an introductory price of INR 12,490 to INR 60,490.

  • Washing Machines - For hassle-free laundry, the new range combines hygienic washing and pre-set options. The smart-cleansing programmes and a swarm of innovative features leading to convenience and efficient performance are developed exclusively for the Indian households. The Washing Machines cater to every requirement with models such as semi-automatic, top loaded fully automatic and front-load fully automatic and will be available between INR 8790 to INR 24990.

  • Refrigerators –Prioritising utility and comfort, stylish and powerful refrigerators to keep your food fresh.

  • Sansui Blast Speakers - Designed specifically for party lovers, the speakers focus equally on trendy design and technological innovation. With good quality bass, Bluetooth, USB & AUX ports, the speakers are portable with wireless microphones.

  • ACs – Specifically designed for the Indian geography and consumers, this chic range perfectly complements your modern lifestyle by keeping the house cool and fresh.


  • Home Appliances – Coffee Maker / Toaster – Adding to the elegance and luxury of your abode, enhance your lifestyle with pioneering home appliances produced with utmost care using advanced technology.




New Delhi, Sept 26, 2019







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