Gojek Launches GoGames To Address The Growing Needs Of Gamers In Indonesia - GADGETS & INNOVATIONS

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Monday, September 9, 2019

Gojek Launches GoGames To Address The Growing Needs Of Gamers In Indonesia


GoGames aims to be a one-stop content, features, and payments platform for gaming and esports enthusiasts

Gojek, Southeast Asia’s leading mobile on-demand services and payments platform, today announced the launch of GoGames, the latest service available on the Gojek app in Indonesia, designed specially for gamers.

GoGames includes three key features:
·GoGames Top-up, which allows gamers to seamlessly top-up gaming credits and buy virtual items for their favourite games using their GoPay balance. Gamers will also be able to access promotional information, discounts, gaming vouchers, and special offers from GoPay including cashback for game top-ups;

·GoGames Recipe, which contains tips and tricks for gamers to improve their gaming techniques and the latest information on national and international gaming tournaments; and

·GoGames TV, which features curated content from some of the biggest names in Indonesia’s gaming scene, including Belletron, Bigetron, and RRQ, as well as well- known gaming YouTubers like Afif Yulistian, BTR Zuxxy & Luxxy, and Frontal Gaming, who will share their perspectives on different games and gaming strategies.

As part of Gojek’s continuous efforts to listen closely to customer needs, GoGames is aimed at supporting Indonesia's rapidly growing gaming industry. In 2018, the number of mobile gamers in Indonesia reached 60 million and is expected to hit 100 million by 2020.1 This makes Indonesia the largest market for gaming in Southeast Asia.

GoGames follows Gojek’s initial foray into gaming through GoPay’s partnerships with Codashop, Unipin, and Tencent, aimed at facilitating easy top-ups of gaming credits. Most recently, GoPay became the first e-money payment option on the Google Play store in Indonesia, enabling millions of unbanked Android users in Indonesia to easily access popular games and entertainment, without a credit card. Since the introduction of gaming top-up services one year ago, GoPay has experienced a 40% growth in monthly transactions.

1POKKT, Decision Lab, Mobile Marketing Association (MMA), The Power of Mobile Gaming in Indonesia, 2018.

The content available on GoGames does not only aim to improve the skills of gamers, but also helps them better manage their time and spending when playing games.



9 September 2019, Bangalore, India


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