Airtel Collabs Bharti AXA Life To Launch An Innovative Prepaid Bundle With Inbuilt Insurance Cover Of Rs.4 Lakh - GADGETS INNOVATIONS

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Monday, September 23, 2019

Airtel Collabs Bharti AXA Life To Launch An Innovative Prepaid Bundle With Inbuilt Insurance Cover Of Rs.4 Lakh


Airtel’s new Rs 599 pre-paid bundle offers 2 GB/day, Unlimited Local/STD Calls, 100 SMS/day for 84 days along with term insurance of Rs 4 lakh

·At just Rs. 200 per month, the pre-paid bundle offers the convenience of seamless high speed data connectivity and peace of mind with financial security

·End-to-end digital process for the insurance cover which continues with every subsequent recharge


Bharti Airtel (“Airtel”), India’s largest integrated telecommunication services provider, and Bharti AXA Life Insurance have partnered to leverage the deep penetration of mobile services to build a financially secure India.

Airtel today launched an innovative Rs. 599 pre-paid bundle with 2GB data/day, unlimited calls to any network and 100 SMS/day, and also offers Rs 4 lakh life insurance cover from Bharti AXA Life Insurance. The recharge comes with a validity of 84 days and the insurance cover continues automatically for three months with every recharge. 

As per the IRDAI, the insurance penetration in India is less than 4% (of the population) while mobile penetration is close to 90%. It is estimated that India will have close to 830 million smartphone users by 2022.

This innovative pre-paid bundle by Airtel and Bharti AXA Life Insurance combines Airtel’s deep distribution reach, including presence in rural pockets, with Bharti AXA Life’s expertise in insurance to make it very simple for millions of uninsured and underinsured Indians to get a sizeable life insurance cover every time they recharge their mobile phones.

Airtel has engineered the entire process to be delivered digitally in a matter of few minutes. A customer needs to enrol for the insurance after first recharge through SMS, Airtel Thanks App or the Airtel Retailer.

The life insurance cover, which is available to all customers aged 18-54 years, requires no paperwork or medical examination and the certificate of insurance will be instantaneously delivered digitally. A physical copy of the insurance will be delivered to customer’s doorstep on request.

The product is currently available to customers across Tamil Nadu and Pondicherry and its availability will be gradually extended to pan-India in the next few months.



New Delhi, September 23, 2019


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