'Sounds That Bring You Peace', ŠKODA INDIA'S All-New Social Experiment - GADGETS & INNOVATIONS

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Saturday, August 24, 2019

'Sounds That Bring You Peace', ŠKODA INDIA'S All-New Social Experiment


Having launched the 'Peace of Mind' campaign, ŠKODA INDIA, in its characteristic path breaking manner now takes this ahead with yet another innovative, unique automotive digital experiment. Conceptualised by Liquid-India, ŠKODA INDIA introduces an international concept that is creating waves worldwide -- ASMR (Autonomous Sensory Meridian Response), partnering with PHD India's content arm, also roping in India's largest auto content brand PowerDrift.


ASMR is a response by the human brain that triggers a calm tingling sensation that begins on the scalp and moves down the viewer's spine when the stimuli is certain sounds and their design. 




PowerDrift's YouTube Channel


ASMR videos are the biggest YouTube trend today, with most global companies making it an integral part of their digital content. ŠKODA INDIA presents a series of videos based on ASMR, so powerful that every viewer who engages with the film will actually get goosebumps, thinking that there is something happening around them.

Tune in to PowerDrift's YouTube Channel to experience it.





MUMBAI, Aug. 23, 2019


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