Samsonite Forms Strategic Alliance With Panasonic To Launch IOT Enabled Smart Luggage - GADGETS INNOVATIONS

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Samsonite With SeekitTM Bluetooth Tracker by Panasonic aims to empower smart travellers of today for a hassle-free travel experience



Samsonite and Panasonic have entered into a strategic partnership to create a new generation travel suitcase that intelligently interacts with the consumer. The collaboration aims to empower the smart travelers of today by bringing in technology solutions for hassle-free travel. As part of the partnership, Samsonite’s new product EVOA Tech will also have the Panasonic’s SeekitTM Bluetooth Tracker that will enable customers to tag and track their luggage for a seamless experience.



Leaders in their respective industries for over 100 years, both Samsonite and Panasonic have rich histories rooted in creating innovative products that focus on meeting the changing consumer needs. On a path to connect with tech-savvy travellers of today, the two companies merge their expertise to create a highly-anticipated synergetic output: Samsonite with SeekitTM Bluetooth Tracker by Panasonic.


Together, Samsonite and Panasonic aim to address the global consumer need for higher security while travelling with this revolutionary product. As Samsonite with SeekitTM Bluetooth Tracker by Panasonic will be skilled in mitigating any luggage-related crisis through its ability to prompt, track, and raise an alarm if one misplaces their luggage, it not only minimizes one of the key pain points of the consumer, it also makes the experience of travel a smarter and much more pleasant one. The sleek Bluetooth tracker, SeekitTM, was developed at Panasonic’s Innovation centre in India.



Samsonite with SeekitTM Bluetooth Tracker by Panasonic boasts of up to 14 different functions based on Bluetooth 5.0. Innovative features include the Separation Indicator so that consumers know when the luggage is around and get notified as soon as it is separated. With Bi-directional Tracking feature, not only does the SeekitTMhelp consumers find their luggage, but their phone too by just double pressing the button on the tracker. 

Proximity Guidance guides consumers towards their baggage whereas Find your luggage helps them identify their Samsonite luggage easily by tapping the buzz button on their app.


The SeekitTM device also comes with a Selfie Button that allows users to click their best selfies while on travel. Moreover, by pressing the button on SeekitTM thrice, customers can send an SOS Alert to up to 3 contacts with their GPS location. Additionally, Panasonic is providing in-app language support in Japanese, Chinese, English, Korean for better customer experience and adoption.

The Samsonite EVOA Tech has additional features to its credit:

·3-in-1 Smart Lock (with TSA-approved fingerprint lock, 3-digit dial lock, and USB port): The fingerprint-activated function of the 3-in-1 Smart Lock allows consumers to swiftly open the luggage with the light touch of a recorded fingerprint. Consumers can record up to (and later switch out) 10 selected fingerprints within the device, allowing the suitcases to be borrowed or accessed by friends and family with ease

·The EVOA Tech range also comes with an integrated weighing scale. Accurate and durable, the feature ensures travellers can always keep their luggage within the weight allowance, avoiding the displeasure of overweight fees in the airport. Integrated into the side carry handle, the user-friendly system promptly displays weight in kilograms. Customers can even reverse the display direction with a click of a button, making it easy to read the weight without straining a muscle

·The product range also includes a USB port for the frequent traveller to charge their phones on the go. Besides, it will also include an anti-theft zipper & aero trac suspension wheels

Evoa Tech, the new luggage range from Samsonite, will be powered by Panasonic’s SeekitTM Bluetooth Tracker to create a more seamless and stress-free travel experience.

Samsonite EVOA Tech with SeekitTM Bluetooth Tracker by Panasonic is an innovative, stress-reducing smart feature set to impress the contemporary & tech savvy travellers around the globe. The slim & sleek design of the tracker fits easily into the inner compartment of the luggage & the brand DNA, making it the perfect travel partner.

The product will be launched in phases in over 15 countries, namely Philippines, Japan, Korea, Thailand, Singapore, Vietnam, Middle East (selected countries), China, Indonesia, Australia and India.






New Delhi, August 29th, 2019



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