PUMA Partners With Goonj To Promote Circular Economy - GADGETS & INNOVATIONS


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Tuesday, August 27, 2019

PUMA Partners With Goonj To Promote Circular Economy

Aims to upcycle apparel and footwear for rural communities

Global sports company PUMA is partnering with Goonj, an award-winning, India based non-profit specializing in using urban surplus to trigger grassroots development work. In an effort to promote a circular economy, PUMA is encouraging its customers to contribute any of their gently used apparel and footwear at PUMA Stores and on PUMA.com until September 10.

For this initiative, collection boxes will be set up at over 360 exclusive PUMA stores across the country. Consumers also have an option to arrange for a pickup by submitting a simple request form on PUMA.com. For every contribution made in-store or online, they will be gratified with PUMA gift vouchers. At the end of the campaign, the collection will be consolidated and dropped at Goonj’s Processing Centers across India where Goonj teams will put the material through a rigorous process of sorting, segregating, repairing and packing.

Customized kits will then be prepared for specific local needs of people in different parts of the country - like Family Kits, School Kits, Rahat Disaster Relief Kit, Aaganwadi Kit, Labour Kit and Menstural Dignity kits. In the remote rural villages, these kits will act as a mobilizing and motivating tool to reward people who work on their own issues like building a bamboo bridge, digging a well, building community spaces etc. 

Bangalore, Karnataka, India

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