Consumers To ‘Taste Togetherness’ With FunFoods New Campaign ‘Iska Taste Mile, Toh Sab Milein’ - GADGETS & INNOVATIONS

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Friday, August 9, 2019

Consumers To ‘Taste Togetherness’ With FunFoods New Campaign ‘Iska Taste Mile, Toh Sab Milein’



·  Pioneer brand moves from educating to slice of life storytelling with emotion and humour at the centre

· Brand Ambassador Dia Mirza to bring alive message of bringing families together over food


FunFoods by Dr. Oetker, a leader in western Sauces and Spreads category in India, today announced the launch of its new ad campaign 'Iska Taste Mile, Toh Sab Milein'. The campaign focuses on the role of mayo in consumers’ everyday lives as a versatile ingredient that helps cater to different taste preferences of family members and bring them together over food.

The new campaign also sees the introduction of Dia Mirza as brand ambassador.

Commenting on her association with Dr. Oetker, Dia Mirza said,I am proud to become a part of the Dr. Oetker family, a brand that enjoys global legacy and is loved by millions of consumers in India. It is heartening to see a brand take stand and break stereotypes by showing a man prepare food for his family. I loved shooting for this campaign just as much as I love using the range of products from FunFoods.”

The 360 degree campaign which includes TV, digital, OOH and on shelf will break nationwide on the 9th of August 2019.




Delhi, India, 9th August 2019





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