Gojek - Southeast Asia’s leading Super App - Launches Rebrand - GADGETS & INNOVATIONS

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Monday, July 22, 2019

Gojek - Southeast Asia’s leading Super App - Launches Rebrand


- New logo marks Gojek’s evolution from Indonesia-based ride-hailing company to Southeast Asia’s leading Super App

- Rebrand introduced following 1,100% growth in transactions over the past 3 years, setting the course for GOJEK’s next phase of growth

Gojek, the Indonesia-headquartered technology company, has today unveiled a new brand, designed to reflect its position as the leading technology platform in Southeast Asia.

The rebrand - which begins rolling out today - marks Gojek’s evolution from a Jakarta-based ride-hailing service to Southeast Asia’s leading Super App. It follows after the company recorded 1,100% growth in transactions on its platform over the last three years, from June 2016 to June 2019, on increased demand for Gojek’s integrated services. 

Gojek has also significantly expanded its regional ecosystem since its app launched in 2015, having partnered with over 2 million driver-partners, 400,000 merchant partners and 60,000 service providers across Southeast Asia to-date.

Over the past three years, Gojek users have given over US$20 million in tips to the platform’s driver-partners and service providers, a testament to their support for and satisfaction with the Gojek brand. 

The rebrand sets the course for Gojek’s next phase of growth, which will include further innovation and the strengthening of its integrated ecosystem of over 20 on-demand services - the region’s largest array of such offerings on a single platform.

The new logo, a nearly-rounded ring encircling a dot, is designed to be easily recognisable and versatile. It can be interpreted in a number of ways: a map pin, the bull’s eye, an aerial view of a motorcyclist, or a power button. This reflects Gojek’s Super App proposition, with its multitude of offerings, which range from transport, payments and food to logistics, entertainment and lifestyle.

In Indonesia, Gojek has built three Super Apps: one each for consumers, driver-partners, and merchant partners. Each app provides its respective users with services and features designed to make life better and help them to excel. For example, the app for driver-partners is equipped with several functions that support financial planning, while the merchant app includes features that help with business expansion, including logistics and inventory management. 



July 22 2019


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