OYO Hotels Enters A Strategic Partnership With China’s Meituan - GADGETS INNOVATIONS


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Thursday, June 27, 2019

OYO Hotels Enters A Strategic Partnership With China’s Meituan

● OYO Hotels to list 8,000 of its standardized and high-quality hotels on Meituan in the first phase of this year-long partnership

● Meituan has a comprehensive accommodation service platform under the Meituan Group

● Both companies to work together towards offering quality living spaces to Chinese and international travellers

OYO Hotels and Homes, the world’s sixth largest and fastest-growing chain of leased and franchised hotels, homes & living spaces, has today announced a year-long strategic partnership with Meituan, which is China's leading e-commerce platform for services. In the first phase of the partnership, OYO Jiudian (Hotels), which is the largest single hotel brand in China and the second-largest hotel group in the country, will list 8,000 of its standardized accommodations on Meituan Hotels platform. This will further assist OYO Hotels in driving consumer traffic, data operations, and brand promotion.

OYO Jiudian is committed to creating quality living spaces using its full-scale fulfillment-led model, which allows it to achieve benchmark scale and efficiency that starts with supply acquisition, renovation, hospitality and operations, technology and omnichannel distribution across online and offline channels. Meituan Hotels, as a comprehensive accommodation service platform, offers consumers with a wide range of hotel accommodation options ranging from high-end to mass market to family-run and small boutique hotelsIt is driven by the mission - “We help people eat better, live better’’.

This partnership combines OYO Jiudian’s capacities in innovative transformation, business development, management and operations with Meituan’s supplementary advantages in platform, open ecosystem, user base, traffic, and technological innovation. This will enable easy access to OYO’s standardized, trustworthy and affordable accommodations across the Middle Kingdom to all of Meituan’s wide user base.

OYO Jiudian is deeply committed towards ensuring that over 400 million middle-income population in the country has access to high-quality and affordable accommodation. Every day, over 300,000 heads are on OYO Jiudian pillows in China as it offers a great experience at a low cost. In a brief period of 1.6 years, it has strategically expanded its presence across tier 2, 3, 4, 5 and 6 cities with a focus on hotels that are 80 rooms or less as that’s the whitespace not many hotel chains have addressed. 

Today, OYO Jiudian is present across 337 cities in China, including Hangzhou, Xian, Nanjing, Guangzhou, Chengdu, Shenzhen, Xiamen, and Kunming, among others with 500,000 rooms as a part of its chain in the country.

New Delhi, June 27, 2019

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