Mahindra’s ‘With You Hamesha’ Digital Platform Crosses 800,000 Customers - GADGETS INNOVATIONS


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Friday, June 21, 2019

Mahindra’s ‘With You Hamesha’ Digital Platform Crosses 800,000 Customers

·    Marks 6th anniversary by adding new, industry first features to the customer care app

Mahindra & Mahindra Ltd., part of the USD 20.7 billion Mahindra Group, today announced that its customer care digital initiative ‘With You Hamesha’ has crossed 800,000 registered customers. Available on both web and mobile platforms, it has it has been pioneering innovation in the automobile after-sales technology offerings and currently celebrates its 6th anniversary.

With several Industry First Features, the app has been downloaded by 3 lakh users and has a rating of 4.3 on Google Play, the highest among its competitors. To commemorate the 6th anniversary, two new features have been added to the app: ChatBot and DigiLocker.

The chatbot, named “With You Hamesha TotBot” is an automated chatting platform for Mahindra after-sales domain that gives quick information to customers about their vehicles, and makes transactions like service bookings, feedback, locating a dealer, SOS request, warranty extensions and enrolling for roadside assistance as easy as chatting with a friend. Mahindra has interestingly called the chatbot a “tot” taking cognizance of the fact that artificial intelligence is poised to evolve and revolutionize customer service in the near future, and the With You Hamesha TotBot is all set to learn and evolve steadily.

The DigiLocker feature will enable customers to access their vehicle and personal documents like the RC, driving license, PAN card, and Aadhar card on the move. These e-documents are valid and accepted by traffic departments across the country.

Since its launch in 2013, ‘With you Hamesha’ has ensured that customers get complete transparency, unmatched convenience and a personalized experience, seamlessly available across all digital mediums, including mobile and the web.

‘With You Hamesha’ Experience:
• Online service appointment booking (App & Website)
ü  Book required date & time slot
ü  Request pickup & drop service
ü  Create E- Jobcard
ü     Reschedule or cancel appointment

• Online Roadside Assistance Policy & Extended Warranty purchase (APP & Website)
ü  Check eligibility & enroll online
ü  EMI options available
• Online payment (APP & Website)
ü   Online payment is feasible only for services being undertaken at Mahindra workshops

• Service History & Invoice (APP & Website)
ü     Can view & download the vehicle repair history & Invoice copy

• Live Chat (APP & Website)
ü  Live chat on both app & website with executives to address customers’ query
ü   Video calling through the app for Alturas G4, Rexton & XUV 5OO customers

• SOS Feature (App Only)
ü  On a press of a button one can raise a SOS request and the helpline team will contact the customers immediately

• Renewal Reminders (APP & Website)
ü Reminders for renewal of Insurance, PUC and License, notifications before expiry of RSA & standard Warranty

• Purple Club+ (App Only)
ü  A point-based loyalty program for XUV500, Rexton and AltrasG4 customers

• DigiLocker (App Only)
ü  Integrated with the Government portal for the user to access vehicle documents like RC, Driving license, PAN Card, Aadhar Card, etc

• With You Hamesha TotBot (APP & Website)
ü  The bot will help customer get information regarding the vehicle and make transactions like – Service booking, feedback, locating dealer, raise SOS request, extend warranty, enroll for roadside assistance.

The digital platform has won several awards in the last 6 years: Award for Experiential and Brand Experience by Times Network, Drivers of Digital by InkSpell, Award for Relationship Building/Remarketing by The Maddies and Best Customer Experience Transformation by Zendesk.

Mumbai, June 21, 2019

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