Walkaroo Announces Aamir Khan As Its New Brand Ambassador - GADGETS & INNOVATIONS


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Friday, May 10, 2019

Walkaroo Announces Aamir Khan As Its New Brand Ambassador

U4ic International refreshes the brand with introduction of new categories and the campaign “Be Restless”

When it comes to comfort and everyday style, Walkaroo from U4ic (Euphoric) International, a VKC Group Company, is the perfect footwear choice for all. Adding a new milestone to the brand, the company today announced a refreshed brand identity with an attitude and stature that builds preference for the brand amongst the young generation. Aamir Khan, one of the biggest superstars in the world today has been signed up as Walkaroo’s new brand ambassador.

The brand campaign ‘Be Restless’ brings alive restlessness showcased by infinity chasers or millennials with hunger for more - for whom goals are like stars in the sky, forever moving and countless. Aamir Khan will be seen in the TVC campaign who effectively epitomizes this idea and continuously strives to achieve new milestones in his career path.

Walkaroo as a footwear brand was conceived and launched in 2013 to embrace the joy of walking. A high-quality footwear brand that caters to all, with an attractive range of footwear at competitive prices. The brand, with introduction of new categories offers footwear choices from sports shoes, lifestyle shoes, casual shoes, sandals, loafers and flip flops for men, women and children.

The Sports Shoes being introduced by Walkaroo is characterised by a range of products that move in tandem with market trends but with superior & attractive features. The lightweight, stretchable dual tone knitted upper in sports shoes offers not only premium looks but also enhanced breathability to minimise sweat irritations. 

The rubberised EVA soles in the Shoes are designed for better grip. The range of Lifestyle shoes from Walkaroo have also found higher acceptance in market because of its flexible rubber outsoles and improved abrasion resistance.

The encapsulated footbed technology in its select range is yet another cutting-edge design aspect that gives products from Walkaroo an extra appeal and higher comfort. The current level of consumer acceptance indicates that Walkaroo as a brand is well poised to establish itself as a leading footwear brand in India


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