This Election Season, Radio City’s RJ Salil And RJ Archana Pledged To Drive Awareness With ‘City Ka Manifesto’ Campaign - GADGETS & INNOVATIONS

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Thursday, May 2, 2019

This Election Season, Radio City’s RJ Salil And RJ Archana Pledged To Drive Awareness With ‘City Ka Manifesto’ Campaign


As an extension to the Kar Mumbaikar initiative, Radio City’s City Ka Manifesto campaign aimed to influence a change in the political stance of Mumbai city

At the onset of Lok Sabha elections 2019, Radio City, India’s leading radio network, announced ‘City ka Manifesto’ campaign, the first ever janta’s petition led by Radio City’s RJs Salil & Archana for political parties to consider for the next 5 years. The five-week long activity which kick-started on 22nd March, 2019, aimed to understand the expectations of Mumbaikars from the government and bring it to the notice of the political parties to drive change in the city.

Radio City’s ‘City ka Manifesto’, an extension of Kar Mumbaikar initiative, was spearheaded by Radio City’s RJ Salil and RJ Archana on their popular breakfast show ‘Kasa Kai Mumbai’ broadcasted Monday to Saturday from 7:00 am to 11:00 am. As part of the campaign, RJs urged listeners to voice their expectations from the political parties, to bring about a positive change in the society. 

Radio City team visited major areas of each of the 10 constituencies of Mumbai, including Navi Mumbai, Thane etc. and compiled queries from every nook and corner, which were updated on Radio City’s digital platform, www.radiocity.in. The collated manifesto was handed over to Mr. Ashish Shelar, BJP President, Mumbai and Mr. Milind Deora, Congress President, Mumbai for further consideration.

In tandem with the campaign, on 18th April, 2019, Radio City’s RJ Salil, RJ Archana, RJ Palak and RJ Karan led the ‘Awaz Uthao Button Dabao’ rally in Mumbai, starting from Bandra Linking road to Juhu Chowpatty, to create awareness about the upcoming elections and urge listeners to exercise their right to vote. 

The initiative garnered immense support and appreciation from the Election Commission as well as Mumbai Police officials. Bollywood celebrities like Alia Bhatt, Armaan Malik, Varun Dhawan, Parineeti Chopra, etc. have extended their support for the campaign on–air and on social media.




Mumbai, 30th April, 2019



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