‘Fashion Flair’: World’s First Fashion Collection Developed Using Smartphone Artificial Intelligence - GADGETS & INNOVATIONS


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Thursday, May 30, 2019

‘Fashion Flair’: World’s First Fashion Collection Developed Using Smartphone Artificial Intelligence

New fashion collection was co-created using the Artificial Intelligence from the HUAWEI P30 and HUAWEI P30 Pro, coupled with the outstanding creative flair of Anna Yang, founder of ANNAKIKI

Huawei, the global technology leader, launches ‘Fashion Flair’, a new smartphone based approach to fashion design that combines the power of smartphone Artificial Intelligence (AI) with creative human flair to generate unique fashion designs of any style. To support the launch of ‘Fashion Flair’, Huawei partnered with Anna Yang, Creative Director and founder of fashion label ANNAKIKI, to undertake and complete the world’s first 22 piece fashion collection.

The collection was unveiled at the iconic superStudio+ in Milan on May 09, 2019. To celebrate the first “Fashion Flair” collection, Anna Yang chose to use the colour range of the HUAWEI P30 Series products, in combination with the outputs of the AI app. The four most significant garments in the collection reflects the shimmering colours of the latest Huawei products: Amber Sunrise, Breathing Crystal, Aurora and Black.

To create the ‘Fashion Flair’ collection, Huawei developed an original ‘Fashion Flair’ app which was trained by inputting tens of thousands of iconic fashion images from the last 100 years into the platform, along with a specific set of ANNAKIKI collection images. By applying a number of filters in the app by the designer, the AI in the HUAWEI P30 and HUAWEI P30 PRO created a proposal for an initial outfit, which was then developed into a finished garment by Anna Yang. The app, once all images have been processed, has the ability to create infinite outfit proposals presenting designers with endless creative possibilities.

The work of Anna Yang, renowned for the creative flair of her garments, has been showcased at London, Paris and Milan Fashion Weeks, and been worn by celebrities such as Lady Gaga, Noah Cyrus and Sfera & Basta.

The final outfits in the ANNAKIKI for Huawei collection are the expression of a strong personality, characterised by energetic vitality, femininity, self-confidence and determination.

 “Fashion Flair” is an experimental project that demonstrates how technology can influence the creative process. The project represents a new chapter of Huawei’s “Humanly Possible”, a thrilling narration in which the desires, dreams and needs of human beings are the focal point, and technology acts as an enabling element.

The online partner or this project is LUISAVIAROMA.COM, one of the leading luxury fashion destinations. The entire collection can be bought exclusively online at LuisaViaRoma online store from Thursday May 9th.

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