Arvind Fashions Partners With Nucleus Vision To Create A More Seamless & Personalized Shopping Experience - GADGETS & INNOVATIONS

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Thursday, May 9, 2019

Arvind Fashions Partners With Nucleus Vision To Create A More Seamless & Personalized Shopping Experience


Deploys Nucleus Vision’s proprietary sensor technology in GAP, Nautica & U.S. Polo Assn. stores to offer a personalized shopping experience to consumers

As modern-day shoppers are inclining more towards personalization, Indian clothing retail chain Arvind Fashions Limited is exploring new ways to understand their customers better. Arvind, a licensee of numerous international fashion brands, has signed an MoU with Nucleus Vision, an IoT & Blockchain company, to initiate a pilot project aiming to offer a personalized experience to their shoppers.

Following the partnership, Arvind will implement Nucleus Vision's proprietary sensor technology in their Gap, Unlimited and U. S. Polo. Assn. stores to strengthen customer analytics.

The current Indian retail market amounts to an approximate of USD 800 billion and is estimated to reach USD 1.1 trillion by 2020. Personalization plays a major role in the gigantic market as 63% of Indian consumers prefer personalized experience, according to a report by ForresterEpsilon.

Through this association with Nucleus Vision, Arvind Fashions Limited intends to offer its consumers a more personalized retail shopping experience and therefore tap into new opportunities.




Mumbai, 8th May 2019

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