PVR Cinemas And CJ 4DPLEX Extends Their Association To Bring 270-Degree Panoramic Movie Watching Experience To India - GADGETS & INNOVATIONS

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Thursday, April 4, 2019

PVR Cinemas And CJ 4DPLEX Extends Their Association To Bring 270-Degree Panoramic Movie Watching Experience To India


~Signed an agreement for 10 ScreenX theatres at CinemaCon 2019~

PVR Cinemas, the largest and the premium film Exhibitors in India and CJ 4DPLEX, the world's leading cinema technology company; has just signed a new deal at CinemaCon 2019 to open 10 ScreenX theatres in India by 2021.

This extends the previous partnership between CJ 4DPLEX and PVR Cinemas in bringing a total of 21 4DX theaters across India by the end of 2019. With the new agreement, CJ 4DPLEX and PVR expect to operate a total of 31 theatres combined.

Screen X is the world's first multi-projection immersive cinematic platform which provides the moviegoers a 270 degrees viewing experience by expanding the scene onto the side walls. ScreenX allows the audience to go beyond the frame of the traditional movie screen, utilizing a proprietary system to expand select scenes of feature films and pre-show advertising to the left and right walls. It combines multi-projection technology with theatre screen and project images on the outside wall of the front screen to create a new immersion experience for the audience.

Ten PVR Cinema theatres across metros; Delhi-NCR, Mumbai, Pune, Bangalore, and Hyderabad will be integrated with the industry first ScreenX Technology and will set an industry benchmark for an enhanced movie viewing experience.

PVR offers an array of in-cinema formats like the luxury sub-brands: Gold Class Cinemas, PVR ICON, Director's Cut, PVR Superplex and best in class technology formats like PVR Onyx -- LED Screen Cinemas, P[XL] -- large screens, IMAX®, 4DX, ECX (Enhanced Cinema Experience), and the recent addition of D-BOX and ScreenX.




LAS VEGAS and MUMBAI, India, April 4, 2019



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