Peter England Renews Association As ‘The Official Style Partner’ To The Reigning Chennai Super Kings - GADGETS & INNOVATIONS

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Wednesday, April 10, 2019

Peter England Renews Association As ‘The Official Style Partner’ To The Reigning Chennai Super Kings



Peter England announces its partnership with Hotstar in a bid to connect with the young dynamic and digital consumers

This cricketing season, Peter England, the leading menswear brand from Aditya Birla Fashion and Retail Limited has once again joined hands with the reigning VIVO IPL Champions Chennai Super Kings (CSK) in the capacity of an Official Style Partner. The brand is also the cheerleading partner and will lend a stylish semblance to the vivacious cheer leading squad. 

Furthermore, Peter England has also entered into a partnership with Hotstar as an Associate Sponsor for IPL broadcasting. The announcement cements the brand’s persistent effort to reach out to stylish and tech savvy new age audience. Cricket enthusiasts can now watch youthful and innovative Peter England brand TVCs during the screening of the year’s biggest cricketing extravaganza on Hotstar. 

The chronicle of sports partnership at Peter England is a story with values that encompass commitment to supporting sports which command a global appeal. The brand’s philosophy has always reflected a winning mindset. The current association with the ruling team CSK is demonstrative of the brand’s dynamism, innovation and sustainability. As a part of this longstanding relationship, MS Dhoni and team will lend a sartorial edge by donning exclusive styles from Peter England’s latest collections which will be featured in the upcoming brand campaigns. 


Bangalore, Karnataka, India

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