Panasonic India Takes Modern Lifestyle To A New High With Its Latest Brand Campaign #AspireToMore - GADGETS & INNOVATIONS

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Monday, April 22, 2019

Panasonic India Takes Modern Lifestyle To A New High With Its Latest Brand Campaign #AspireToMore



Launches a TVC campaign for its range of premium consumer appliances

In an endeavor to provide total lifestyle solutions for its customers, Panasonic India, has recently launched a new marketing campaign “AspiretoMore” for its range of premium home appliances. Through this campaign, Panasonic, with its range of premium consumer appliances aims to create an undefined aspiration for the ‘lifestyle we all desire’. Setting new standards for quality lifestyle products, the campaign highlights the role of Panasonic in enhancing the lives of people across India, by enabling them to make the most of everyday with its cutting-edge home appliances.

The new TVCs are premiering across television and digital platforms of mix-genre and majorly focusing on GECs, HD, news & movie channels such as Star Plus, Sony, Movies Ok, Times Now, CNN News 18, Zee Bangla, Kolkata TV among others. The regional outreach includes Southern and Eastern Indian market. The TVC positions and promotes Panasonic at the forefront of innovation, actively engaged in developing new home appliances comprising AC, refrigerators, washing machine, air purifiers, kitchen appliances and beauty products from their unique perspective, so that consumers can feel that aspiration, and feel moved by their appliances, even in today’s world.

The campaign is ideated and executed by Milestone Dentsu, the integrated creative solutions agency from Dentsu Aegis Network. ‘Panasonic has set new benchmarks with its ground-breaking campaigns many times in the past. This time, the challenge was to create a communication that talks about everything without losing out on anything.

Embodying the elegance and pursuit of perfection inherent in Japanese design philosophy, these premium home appliances blend seamlessly into its surroundings ensuring comfort, space maximization and balance of design and function for the consumers.






April 22, 2019, New Delhi




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