HONOR Ropes In Mullen Lintas As Its New Creative Agency - GADGETS & INNOVATIONS


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Tuesday, April 30, 2019

HONOR Ropes In Mullen Lintas As Its New Creative Agency

Mullen Lintas’ mandate includes creating a brand proposition, communication planning, creative development for all touchpoints; online and offline

HONOR, a global leading smartphone e-brand announced the appointment of Mullen Lintas as its creative agency. The agency won the creative mandate for HONOR following a multi-agency pitch held in New Delhi recently. 

The agency will errand conceptualizing and developing innovative communication strategy to support HONOR’s long term vision of providing best quality products for the young dynamic target audience.

Mullen Lintas will be in charge of the creative responsibilities, managing campaign deployment and ante with HONOR’s brand-building efforts.

India is one the few large markets in the world where smartphone sales are showing healthy growth rates. While smartphone penetration is growing, there is also a growing replacement market where people are buying their second or third device are becoming more discerning in their choices.

New Delhi, 30th April, 2019

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