Helo Kicks Off New Innings With ArMrsIndia MTV BoX Cricket League - GADGETS & INNOVATIONS


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Tuesday, April 23, 2019

Helo Kicks Off New Innings With ArMrsIndia MTV BoX Cricket League

India’s leading regional social media platform named by popular reality TV cricket tournament as its exclusive digital media partner

Helo, India’s leading social media platform, is set to hit the pitch as it partners with Ar MrsIndia MTV Box Cricket League (BCL) 2019, as their exclusive digital media partner.

The highly-anticipated indoor cricket event produced by Balaji Telefilms brings the who’s who of the Indian television industry under one roof, with six celebrity teams battling it out for the grand trophy.

With this partnership, Helo will be the ultimate online infotainment destination, during the MTV BCL Season 4 giving users their daily dose of entertainment. Helo is set to be the go-to platform providing fans all the latest exciting news and updates around BCL, along with the day-to-day activities of participating celebrity contestants.

Ekta Kapoor, the content czarina of Indian Television and owner of MTV BCL said, “Today’s social media platforms are the most omnipresent form of media, in some places, it’s relaxed TV sets for content consumption! By collaborating with Helo, India’s biggest celebrities become more real, relatable and accessible to a wider audience.”

Apart from the daily dose of entertainment, Helo users will also have access to exclusive behind-the-scenes videos of their favourite celebrities. BCL is India’s only multi-platform on-ground, TV, Digital, Social Celebrity Cricket League with 6 teams, 150+ television celebrities.

MTV BCL Season 4 started airing from 29th April from Monday to Friday, 8:00 pm to 10:00 pm on MTV.   

New Delhi, 22-04-19

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