Head Digital Works Diversifies Into Sports Content Generation Business With Cricket.com - GADGETS & INNOVATIONS


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Friday, April 12, 2019

Head Digital Works Diversifies Into Sports Content Generation Business With Cricket.com

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Head Digital Works (HDW), formerly known as Head Infotech, which operates India's most profitable online Rummy Platform Ace2Three, today announced the launch of its latest venture - Cricket.com.

The launch of Cricket.com is in line with HDW's larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.

The platform is aiming to elevate the way cricket is consumed by cricket fans by offering pocket size data insights in regular intervals along with the regular staple offerings of a content platform. HDW has launched cricket.com within a short span of six months of in-house development at its Bangalore office and promises to evolve the platform greatly from the soft launch that took place today.

In the space of a generation, sports content have gone from being a minor part on the edge of the generic news websites to stand-alone industry. Personalizing fan engagement, athletes as content creators, rapid advances in technology, the media consumption behaviour of consumers, and new and improved delivery models are major factors in the staggering growth of digital sports content companies. Another critical element is the change in information consumption patterns by sports enthusiasts and this is where Head Digital Works, a mobile entertainment company, which develops applications for the online gaming industry, wants to innovate.

HDW plans to consolidate its position as a market leader in the gaming space and grow into a gaming and digital entertainment conglomerate. Through cricket.com, HDW will attempt at offering innovative data-driven content offerings to cricket fans while cementing its reputation as a dynamic and forward-thinking organization.

MUMBAI, April 12, 2019

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