First Time In India, Enjoy A LIVE K-POP Performance In A Multiplex Auditorium, Only At INOX - GADGETS & INNOVATIONS

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Friday, April 12, 2019

First Time In India, Enjoy A LIVE K-POP Performance In A Multiplex Auditorium, Only At INOX

Korean Boy Group IN2IT To Perform At INOX At R-City Mall Ghatkopar And Crown Interiorz Mall Faridabad

India's fastest growing multiplex chain INOX Leisure Ltd is all set to host LIVE performances by an internationally acclaimed Korean Pop (K-POP) Group IN2IT at its multiplexes at R-City Mall at Ghatkopar, Mumbai and at Crown Interiorz Mall, Faridabad. The performances at INOX multiplexes will be a part of IN2ITXION - the group's first India tour. 

This will be the first instance in India of a Korean Group performing LIVE inside a multiplex auditorium. IN2IT will perform at INOX R-City Mall at Ghatkopar, Mumbai on 16th April and at INOX Interiorz Mall, Faridabad on 18th April.

IN2IT is a Korean band comprising of 6 boys who emerged through a tough audition process in a show titled 'BOYS24' which required years of gruelling preparation. The group is fast gaining popularity after churning out hit tracks like 'Amazing', 'Snapshot' and 'Sorry For My English'. With more than 1 lakh followers on Instagram, IN2IT is witnessing a massive surge in its popularity across the globe, ever since they started performing in 2017. 

Besides Hyunuk, Inho, Inpyo, Isaac, Jiahn, and Yeontae, the surprise element at IN2ITXION will be the special performance by guest star Alex Christine, popularly known as ALeXa in the K-POP circuit. ALeXa is the winner of both the seasons of the talent search event Rising Legends on Soompi and is also a contestant on Produce48.

The LIVE performances by IN2IT are an extension of INOX's fruitful foray into the genre of K-POP. In November 2018, INOX screened a concert film of 'Burn The Stage: The Movie' based on the world tour undertaken by the famous K-POP band Burn The Stage, also known as BTS. After the encouraging response at the first screening, in February 2019, INOX screened another film on the same group, 'Love Yourself'. K-POP fans across the country not just turned out in massive sizes, but also expressed their gratitude through gifts, letters, flash mobs and fan chants.

IN2IT has been invited to India by NAMAS-K, a platform which is aiming to be a one-stop-shop for Korean Wave, helping to fulfil the demand for Korean dramas, movies, e-sports, beauty, concerts and official merchandise as well as original content and curated contributors from both Korea and India.

Tickets for these shows can be booked from INOX's mobile app as well as from the website www.inoxmovies.com. IN2IT fans will also get a chance to buy exclusive IN2IT merchandise at INOX during the show.


MUMBAI and NEW DELHI, April 12, 2019


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