d2h INTRODUCES NEW BRAND CAMPAIGN TVC, TO PROMOTE ITS CUSTOMIZATION FOR OFFERS - GADGETS & INNOVATIONS

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Monday, April 29, 2019

d2h INTRODUCES NEW BRAND CAMPAIGN TVC, TO PROMOTE ITS CUSTOMIZATION FOR OFFERS


Created by Lowe Lintas, d2h’s new TVC targets Hindi speaking audiences and cricket lovers

Dish TV India Limited, the world’s largest single-country DTH Company, has launched a new TVC for its d2h brand targeted at rural audiences.  Many customers are missing out on their favorite entertainment programs as popular Hindi channels are no longer available on the free DTH platform.

The new brand campaign is targeted at the rural and semi urban markets consumers in the Hindi heartland who were earlier enjoying popular entertainment free to air channels. The TVC highlights the discomfort caused due to withdrawal of these channels from the free DTH platform and its impact on a regular family through the eyes of a mischievous kid.

With this campaign, d2h has launched the Introductory ‘Value Combo offer with India Cricket’, an affordable new acquisition offer which is designed to acquire customers from rural & semi urban markets offering popular entertainment channels that were earlier free to air. 

The new acquisition offer is available at two price points, INR 1292 and INR 2033, (both excluding GST) for 3 months and 12 months respectively, including a standard definition set top box and installation. This includes India Cricket which is an advance request based add-on service, which telecasts all the three formats (ODI, T20 and Test matches) of Indian men’s cricket team matches. 






To activate India cricket new service d2h customers can give a missed call to raise an advance request from their registered mobile number on 18003150002.

New Delhi, 29 April 2019

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