Canon India Unfolds A New Chapter Of Its 'Learning Beyond Books' Initiative - GADGETS AND INNOVATIONS

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Wednesday, April 10, 2019

Canon India Unfolds A New Chapter Of Its 'Learning Beyond Books' Initiative


Encouraging holistic development among children, one of the leading imaging organisations, Canon India, embarked on a new chapter of its CSR initiative - 'Learning Beyond Books'. Aimed at bringing alive the nuances of the communications industry, the new chapter of 'Learning Beyond Books' will be focused on encouraging children to explore career opportunities in media and communications industry.

The first phase of the campaign commenced today as Canon partnered with RED FM, one of the largest radio networks of the country and facilitated an engaging session for the children of Faridabad SOS village at the RED FM office in Noida. In sync with its commitment to having a proliferating India, the company has been supporting the education and overall development of children from SOS villages across India.

'Experiencing is learning in truest form', the Learning Beyond Books initiative by the organization believes in the power of experience. Adhering by this, the RED FM employees and Canonites collaboratively engaged with the children through exciting activities during the visit. The children were welcomed at the RED FM office with a special flash mob organized by the employees on the 'RED FM theme' song. 

An interactive session between the kids and the radio jockeys (RJs) was also conducted wherein the RJs educated the children around radio journalism as a profession, and shared interesting anecdotes from their career. Children got an opportunity to see the programming and recording room live and were showcased some of the compelling aspects of a profession in the radio industry.

Canon's CSR endeavors are driven by their corporate philosophy of 'Kyosei', which mean the 'spirit of living and working together for the common good'. Education is an intrinsic part of Canon's '4E' policy of CSR, which focuses on Environment, Education, Eye Care and Empowerment. The company envisions to make learning an interesting experience and provide the children of the adopted villages with multitude possibilities.

Canon India stands in unison when it comes to their commitment to the community, under the aegis of 'Canon India Involve'. The organization has been involved in various community welfare programs in the past to build progressive self-reliant communities. They are positive that their endeavours will be steps contributing for a better and brighter tomorrow.

NOIDA, India, April 10, 2019

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