Airtel Boosts Its Digital Content Portfolio - Launches ‘Airtel Books’ To Bring An Exciting Reading Experience To Smartphone Users - GADGETS AND INNOVATIONS

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Wednesday, April 3, 2019

Airtel Boosts Its Digital Content Portfolio - Launches ‘Airtel Books’ To Bring An Exciting Reading Experience To Smartphone Users



Available as an OTT app, Airtel Books currently offers 70,000 plus e-books from top Indian and international authors

·       Airtel to partner with top publishers and also leverage its strategic partnership with Juggernaut Books to add to its e-books catalogue and bring popular titles to users
·       Airtel’s expanding digital content portfolio now spans music, video and e-books. Its vast base of quality smartphone customers offers a solid distribution platform for delivering curated digital content


Bharti Airtel (“Airtel”), India’s leading telecommunications services provider, today launched a new app – Airtel Books to bring an exciting collection of e-books to smartphone users. With this, Airtel has further diversified its fast growing digital content portfolio to add to its popular offerings like Wynk Music and Airtel TV. 

Available to both Airtel and non-Airtel customers in iOS and Android, Airtel Books will initially offer over 70,000 titles from leading Indian and international authors. Latest launches like Mind Without Fear from Rajat Gupta are part of the exciting collection. Airtel Books plans to rapidly expand its e-books collection by partnering with leading publishers as well as leveraging its strategic partnership with Juggernaut Books.


Some of the popular authors on Airtel Books are Twinkle Khanna, Sourav Ganguly, Rajdeep Sardesai, Sunny Leone, Arundhati Roy, Devdutt Pattnaik, Preeti Shenoy, Yashwant Sinha, Kanhaiya Kumar, Raghuram Rajan, Rujuta Diwekar, Perumal Murugan, Benyamin and  Rajat Gupta.

Alongside these names, Airtel Books also offers a large catalogue of stories from as short as five pages across a range of genres - crime, love, sex and romance, business, history and politics, fitness, diet, spirituality and classics.




New Delhi, April 3, 2019



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