Airtel And FICCI Ladies OrganisationL Women’s Safety App – My Circle - GADGETS & INNOVATIONS


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Monday, April 15, 2019

Airtel And FICCI Ladies OrganisationL Women’s Safety App – My Circle

The OTT app, available as a free download on iOS and Android, is open to users of any mobile network  

Bharti Airtel (“Airtel”), India’s leading telecom services provider, and the FICCI Ladies Organisation (FLO), the women business wing of apex trade body FICCI, launched a carrier agnostic safety app – My Circle which has been is designed to empower women in the event of any distress or panic situation.

My Circle app enables women to send SOS alerts to any five of their family or friends in 13 languages including English, Hindi, Tamil, Telugu, Malayalam, Kannada, Marathi, Punjabi, Bangla, Urdu, Assamese, Oriya, and Gujarati.

The SOS alert can be launched by simply pressing the SOS prompt on the app. It can also be activated via voice command through Siri on iOS. The voice activation via Google Assistant will soon be available on Android devices also. 

It will instantly send an SOS alert along with the user’s location over SMS to the five contacts selected by the user and advise them to immediately reach out/respond to the emergency situation. The app operates by estimating the accurate location of the user which their family/friends can track real time on a link that is sent as part of the alert SMS.

My Circle app has been fully developed by Airtel X labs and was conceptualized by an all-women cross functional team. The free to download app is now available on Google Play store (Android) and will be available on App Store (iOS) soon. The app can be installed by both Airtel and non-Airtel customers. 

How to use My Circle app
1. Download the app and register
2. User will receive OTP to verify identity
3. Add details of five people you are close with and who are most likely to reach out for help
4. Select language settings
5. Get started

New Delhi, April 14, 2019

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