NiYO & Upwardly Join Hands To Launch Investment Solution For Financially Underserved Segment - GADGETS & INNOVATIONS

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Monday, March 25, 2019

NiYO & Upwardly Join Hands To Launch Investment Solution For Financially Underserved Segment



In one of the largest financial inclusion initiatives of its kind in India, NiYO, a fintech company managing employee benefits and payroll, and Upwardly, a tech-enabled financial advisory startup, have jointly launched a savings and investment solution for the financially underserved population in the country.

The partnership will make their combined wealth-creation app — NiYO Bharat mobile app — available to the masses, including over 1 million existing and new users of NiYO. The new investment strategy will lower the entry barriers to structured investment to a minimum of Rs 100.

NiYO Bharat mobile app users, who comprise blue and grey collar workers from the services and manufacturing sectors, will have a best-in-class solution with ease of convenience and top performance. The NiYO-Upwardly solution will target investors with annual incomes of $2,000 to $4,000 falling outside the purview of traditional banks and wealth management companies. This segment is estimated at over 50 million households.

NiYO has been launching financial products that are carefully curated by the proprietary algorithms designed by Upwardly.




Mumbai|Bengaluru, March 25, 2019





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