Mpower To Host 4th Edition Of ABHI Ride To Mpower, A Cycle Ride To Create Awareness About Mental Health - GADGETS & INNOVATIONS


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Friday, March 8, 2019

Mpower To Host 4th Edition Of ABHI Ride To Mpower, A Cycle Ride To Create Awareness About Mental Health

Mumbai will come together to pledge to #StampOutStigma and to be more sensitive towards mental health

Mpower, a pioneer in Indian mental healthcare from The Aditya Birla Education Trust, is all set to host its fourth edition of Ride to Mpower, a cycle ride to create awareness and stamp out the stigma associated with mental health on 17th March, 2019. The initiative aims to #StampOutStigma surrounding mental health in society by bringing together Mumbaikars and encourage them to increase conversations around mental health.

The cycle ride led by Mrs. Neerja Birla and RTM Ride Director Firoza Suresh, aims to bring together cyclists and fitness champions to participate and lend their support towards this critical cause as they cycle through the streets of Mumbai. 

These Mumbaikars will pledge to become champions of mental health. Ride to Mpower marks Mpower's most successful awareness initiatives; it strives to educate individuals on the correlation between physical and mental health toward an individual's overall well-being.

Presented by Aditya Birla Health Insurance Co. Limited, Ride to Mpower initiative aims to take forward this movement and alleviate all stigma associated with mental health in India. The event will be flagged off by Mrs. Neerja Birla.

Mpower, the brainchild of Mrs. Neerja Birla, Mpower was launched three years ago, and has been at the forefront to affect change and proactively champion the cause of mental health, create awareness, advocate prevention and provide services with a professional, holistic and multi-disciplinary approach in the country.

Tickets for the Ride to Mpower event are Live on BookMyShow, the official ticketing partner. 

The event will also see the support of Aditya Birla Health Insurance as the title sponsor, Khushi Ambient Media Solutions as Cinema Advertising Partner, - Bright Outdoor Media Pvt.Ltd. as Outdoor Media Partner, DNA as Print Partner, DOME @ NSCI, SVP Stadium as Venue Partner, 93.5 Red FM as Radio Partner, Decathlon as Bib Expo Partner, Second Nature as Beverage Partner, Gold's Gym as Fitness Partner, Apollo Hospitals as Healthcare Partner, and BookMyShow as Ticketing Partner.

Registrations & Fee :
·         Rs. 499 - 27kms starting from Dome @ NSCI, SVP stadium to Asian Heart Institute and back (Start time: 6:00 am)
·         Rs. 299 - 15kms starting from Dome @ NSCI, SVP stadium to Shivaji Park and back (Start time: 6:20 am)
·         Rs. 199 - 7kms starting from Dome @ NSCI, SVP stadium to JK Kapur Chowk and back (Start time: 6:40 am)

Date_Time: Sunday, 17th March, 2019  
Venue, start of the race: Dome @ NSCI, Worli

For more info visit :  Website –Facebook  – Twitter – Instagram

MUMBAI, March 7, 2019

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