Hotstar Releases New TVC For Its VIVO IPL 2019 Campaign ‘#KoiYaarNahiFar’ - GADGETS INNOVATIONS

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The ad campaign, conceptualized and executed by the DDB Mudra Group, gives a quirky take to the laws of physics

With the motto of ‘Koi Yaar Nahi Far’, Hotstar is rolling out a first-ever social cricket-watching experience for the new season of VIVO IPL

Hotstar, India’s largest premium video streaming platform, has released an entertaining new TVC for its VIVO IPL 2019 campaign, ‘#KoiYaarNahiFar’.Conceptualized and created by the DDB Mudra Group, the film features a stereotypical Indian family whose twins are accidentally jinxed to ‘magnetically repulse’ each other. The family makes several failed attempts to bring the twins together. 

The VIVO IPL 2019 season adds to their woes when the twins lament the fact that cricket is more fun when watched together, something they sadly can’t. Until Hotstar comes to their rescue with its first-ever social cricket-watching experience, allowing the twins to watch the live matches together on a single platform.

The ad film has been rolled out in three languages, Hindi, Tamil and Telegu, and is also available across Hotstar’s digital platforms. Since its release, the film has garnered over 134,276 views on YouTube alone.

This year, with ‘Koi Yaar Nahi Far’, the streaming giant will bring people together irrespective of their location giving viewers the opportunity to invite their friends and family to Hotstar, watch the matches, and participate in the Watch ‘N Play game together. Fans will be able to compete and see where they stand against their friends and family through the new social leaderboard.

They will also be able to make their voices heard by chatting about the match or their Watch ‘N Play experience, not only with their friends and family, but also with experts and celebrities. In an interesting product integration, winners of the Watch ‘N Play games will be able to redeem their points courtesy the exclusive partnership with Amazon Pay. 

Furthermore, with the intent to take this experience deeper and wider into India, Hotstar will stream the matches across 8 languages, targeting an unprecedented reach of 300 mn viewers.
  

To reinstate the idea of #KoiYaarNahiFar, the Hotstar and the DDB Mudra Group are scheduled to release another film soon. 


India, 18th March 2019


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