Uber Eats India Launches First Brand Campaign “Everyday Moments”, Featuring Alia Bhatt - GADGETS & INNOVATIONS


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Tuesday, January 8, 2019

Uber Eats India Launches First Brand Campaign “Everyday Moments”, Featuring Alia Bhatt

The integrated marketing campaign went live across TV, Digital Media, Print, Outdoor & Radio on January 7

Uber Eats, the world’s largest food delivery network, today unveiled a new brand campaign, with brand ambassador Alia Bhatt. The campaign builds a relatable and memorable connect embedding the brand in the ‘Everyday Moments’ of a millennial’s life.

In this campaign, Alia Bhatt plays the role of the brand’s voice to deliver the campaign message. The campaign is spread across four films, each illustrating a typical mealtime moment that everyone experiences. 

Tinda Moment

From opting to order in because of the boring ‘tinda’ that’s cooked at home, to ordering in and cheating on a diet and the ‘kuch bhi order kar do’ moment with friends, the films will see Alia in her original avatar creating a fun, engaging and memorable connect with the viewers as a young, chirpy and energetic woman.

On her association as Uber Eats’ first brand ambassador, Alia Bhatt said, “I had a great time working with the Uber Eats team. It was a lot of fun shooting the ‘mealtime’ moments that all these films depict. They are all so relatable and real. I experience these moments all the time when my friends and I are deciding what to eat. I am super excited for people to see these films and instantly connect with them.”

Conceptualized by Uber Eats’ in-house creative team, the campaign aims to create brand awareness and establish a strong connect with the youth, making Alia Bhatt a great fit to deliver the communication. It positions Uber Eats as a brand that is beyond delivering food from the restaurant, reinforcing its role in the consumer’s everyday life and breaking barriers of a transactional exchange and instead establishing a strong memorable relationship. The films are directed by noted Indian film director, Shakun Batra.

A multi-platform campaign, will span ATL (TV, Radio, OOH, Print),Digital (Youtube, Facebook, Twitter and Content publishers) as well as Uber Eats owned CRM Channels.

India, January 08, 2018

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