Airtel Rolls Out A Digital Kumbh Experience For Customers - GADGETS & INNOVATIONS


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Monday, January 14, 2019

Airtel Rolls Out A Digital Kumbh Experience For Customers

Dedicated Kiosks at the Mela to offer Virtual Reality experience to visiting devotees

Dedicated channel on Airtel TV app to stream Kumbh Mela 2019 proceedings  for those unable to visit the Kumbh.

Airtel to deploy pre-5G Massive MIMO network technology at the venue to offer seamless high speed network experience

India’s leading mobile network today announced initiatives to offer a digital Kumbh Mela 2019 experience to its customers.

Airtel smartphone customers will able to stream the Kumbh proceedings – including important Snans and Aartis – on the Airtel TV app. A special channel, dedicated to Kumbh Mela 2019, has been created to on the Airtel TV app to bring all the action excitement from the event to the smartphone screen. Airtel has tied up with VR Devotee, India’s leading devotional content provider, to bring this exclusive content to Airtel TV app.

This tie up will allow millions of Airtel customers to stay digitally connected with the Kumbh, wherever they may be. This special channel on Airtel TV app, powered by VR Devotee, is already LIVE and will run through till March 4, 2019. To access this digital service, customers need to download the Airtel TV app (available for Android and iOS) on their smartphones.
In addition, Airtel in partnership with VR DEVOTEE , is putting up special kiosks at the venue (in Prayagraj) to offer Virtual Reality based immersive experience to visitors, who will be able to enjoy real life like display of proceedings right from the kiosks. VR DEVOTEE is the market leader in bringing mobile app driven religious and spiritual experiences to devotees all over the world.  VR DEVOTEE has partnered with 200+ major temples and spiritual leaders in the country and has live streamed large events like Mysuru Dusshera, Mahamasthakbhisheka, Ganesh Visarjan and many more. The company Kalpnik Technologies, creators of VR DEVOTEE is based out of Bangalore.

Network Boost At The Venue 
Airtel is also boosting its mobile network at the venue to serve the connectivity needs of millions of visitors at the Kumbh Mela. It will be deploying state-of-the-art Massive MIMO technology at the venue to massively enhance its network capacity. Massive MIMO, a pre-5G technology, expands network capacity by five to seven times over the same spectrum and helps a large number of concurrent users to enjoy a seamless high speed data experience. Airtel had also deployed this technology at all major IPL venues last year.

In addition, temporary sites and small cell sites will also be deployed at the venue.  

New Delhi, January 14, 2019

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