Staqu Partnered Tech Mahindra UK To Bring Cross-Content Contextual Recommendations In The European Market - GADGETS AND INNOVATIONS

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Thursday, December 13, 2018

Staqu Partnered Tech Mahindra UK To Bring Cross-Content Contextual Recommendations In The European Market


Staqu’s AI expertise will assist Tech Mahindra’s content distribution, while abiding by the GDPR


Staqu, the Gurgaon-based artificial intelligence start-up has joined hands with Tech Mahindra, UK. The association is focused on powering content distribution in the European market with relevant and contextual recommendations, whilst creating use-cases to usher in new monetisation opportunities. The association follows Staqu’s win at the Tech Rocketship Award, 2017-18, which exposed it to UK’s world-leading growth ecosystem of VCs, advisors, customers and support networks, thus begetting opportunities to springboard its business internationally.

Enterprises in the European market are required to ethically leverage data and respect the privacy of users, following the General Data Protection Regulation. With Staqu’s proven expertise in cross-content recommendations, video and image analysis, Tech Mahindra would be able to offer its users relevant and contextual content, while completely abiding by the GDPR.

The innovation being brought together by Tech Mahindra and Staqu would understand the content consumption patterns, without obscurely mining data. Furthermore, by understanding the individual behaviour of users, the AI-powered recommendation engine would aid relevant and contextual content distribution, completely removing any scope for blind recommendations. 





New Delhi, December 13, 2018

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