QYOU Media And Airtel Partner To Launch The Q India’s Exciting Digital-First Content To Airtel Digital TV Customers - GADGETS AND INNOVATIONS

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Wednesday, December 19, 2018

QYOU Media And Airtel Partner To Launch The Q India’s Exciting Digital-First Content To Airtel Digital TV Customers



QYOU Media (TSXV:QYOU; OTCQB: QYOUF) today announced that it has partnered Airtel Digital TV, the DTH arm of Bharti Airtel (“Airtel”), to bring The Q India’s 24/7 linear stream of digital first content to Indian homes. Airtel Digital TV customers can now enjoy The Q India’s exciting content that has been curated from top creators in the region, as part of their monthly DTH pack.
With the average Indian consumer increasingly watching short-form video content on social media platforms like YouTube and Facebook each month, there is growing opportunity to engage customers with short form content on a regular basis. Airtel Digital TV, which reaches over 14 million homes across India, is bringing The Q India to its platform to leverage this trend. The Q India will be available on channel number#125 on Airtel digital TV and will be broadcast in Hindi.


With this partnership, The Q India will continue to expand the viewership reach for its premium content coming from India’s leading digital content creators. The Q India is a 24/7 linear service stream of premium curated content that launched in December 2017 and is aimed at Young Indians (20-30 years).

The service has established content partnerships that include some of the most watched and influential digital content creators in India. Content featured The Q India include the popular web-series; Official ChuckyagiriWhat The Folks and Being Indian as well as curated episodes from leading digital programs  in India, including: 101 India, Pocket Aces, Comic Wallah  and BLUSH.


 
TORONTO and LOS ANGELES/ NEW DELHI, December 19, 2018

 

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