Maxim India Achieves the Distinction of India's First Progressive 3D Mainstream Magazine Cover - Courtesy OnePlus - GADGETS AND INNOVATIONS

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Monday, December 17, 2018

Maxim India Achieves the Distinction of India's First Progressive 3D Mainstream Magazine Cover - Courtesy OnePlus



Maxim India, the most popular men's lifestyle magazine in the country, published monthly by Burda Media India, achieved a distinction of India's first progressive 3D mainstream magazine cover - courtesy OnePlus, India's No 1 premium Smartphone brand. The cover uses special lenticular printing technology, popular with big-budget movies and limited special interest media projects. Lenticular printing technology uses special lenses to create the illusion of depth and progressive movement, when the image is viewed from different angles. 

It is an expensive, specialised process that needs special high-resolution filters to create this 'movement' and '3D animation'. The issue, featuring Radhika Apte, is a limited edition worthy of collectors and highlights the Alpha upscale positioning of Maxim, its diverse content and the way it has continued to focus on an optimal mix of print and digital.

Maxim India, is the first mainstream national consumer magazine to launch a limited edition progressive 3D cover. No other B2C magazine with all-India distribution has done this before. Launched in 2006, Maxim India is the biggest men's lifestyle magazine in India, published monthly by Burda Media India. Burda Media's brands are market-leaders in their categories, and now strategically expanding its reach to cover different areas of luxury and lifestyle.





MUMBAI, December 17, 2018


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