Uber Joins Forces With The International Cricket Council In World First Partnership To Support First Ever Standalone ICC Women’s World T20 - GADGETS AND INNOVATIONS

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Thursday, November 8, 2018

Uber Joins Forces With The International Cricket Council In World First Partnership To Support First Ever Standalone ICC Women’s World T20



Uber and The International Cricket Council (ICC) announced a world first partnership to support the first ever standalone ICC Women’s World T20 in the West Indies. Uber and the ICC aim to leverage one of the world’s most popular sports to engage the broader cricketing community in a conversation around the important role sport plays in empowering girls and women around the world.

This global partnership will encompass on-the-ground activation in participating WWT20 countries, in addition to the creation of a six-part digital film series featuring the inspiring stories of female cricketers, watch party and match day promotions across Uber and Uber Eats in participating countries. Social media will be engaged to celebrate women in sports and various community outreach programs including sponsorships for aspiring female cricketers to join cricket academies and for fans and families to cheer on their heroes live.


The ICC Women’s World T20 will be held from 9 to 24 November 2018, during the 2018–19 international cricket season. The 10-team tournament will be played as a standalone event for the first time between Australia, Bangladesh, England, India, Ireland, New Zealand, Pakistan, South Africa, Sri Lanka and the West Indies.



Thursday, 8 November, 2018

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