P V Sindhu – Sports Superstar And Vodafone Launched - Vodafone Sakhi - GADGETS AND INNOVATIONS

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Wednesday, October 10, 2018

P V Sindhu – Sports Superstar And Vodafone Launched - Vodafone Sakhi


#AbRukeinKyun - A Unique Safety Service For Women 


Vodafone Idea Limited, leading telecom service provider in India Releases Vodafone Sakhi. Sakhi is a unique mobile based safety service that is developed and designed, exclusively for women. 



Salient features that Vodafone Sakhi includes are Emergency AlertsEmergency Balance and Private Number Recharge to provide safety measures through the mobile connection. Its available to all women pre-paid users across the country and Vodafone providing this service even without mobile internet or balance and it will work on feature-phones as well as smartphones and feature-phones, even without any balance or mobile internet, thus ensuring that the service extends to millions of women in India.


P V Sindhu, well know famous Sportstar/ celebrity inaugurated the Vodafone Sakhi, she addressed the media and explained importance and features of this service and also flagged of ‘Ab Rukein Kyun’, a movement to empower women, encouraging them to confidently step out and achieve their dreams.

Avneesh Khosla, Associate Director - Consumer Business, Vodafone Idea Limited were also available on this ocassion and said that only 18% of total mobile subscribers are women in India and most of them are using basic feature phones only, proportionately it is very less. This large gap in mobile access and usage also conveys a lost opportunity to connect and empower more women. He also said with Vodafone Sakhi, we are taking forward our long-term commitment of driving inclusion and addressing real societal problems. This unique, free of cost service will make it convenient for women to step out fearlessly and fulfil their aspirations.”

A 360’ National marketing campaign was unveiled which will drive awareness across the country. The service is being launched through a thematic film, celebrating the overcoming of inhibitions by a young girl with the clarion call – “Ab Rukein Kyun?” The film has been created by an all-women crew. Another highlight of the marketing campaign is a special signature song for ‘Ab Rukein Kyun’ sung by the very talented and multi award winner Neha Kakkar.

Video >>> 


Features Of Vodafone Sakhi

Emergency Alerts – In case of emergency and unwanted situations, location alerts can be sent to 10 pre-registered contacts
Emergency Balance – Offers 10 free minutes to call during emergencies, even with zero talk time balance in phone
Private Number Recharge – Provides a dummy 10-digit number to ensure privacy of mobile number during recharge at retail outlets.

To Join Or Activate Vodafone Sakhi just dial Toll Free No. 1800123100 and register 10 emergency contact numbers to send alerts and information in case of any emergency situation.



New Delhi - India, October 10, 2018


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