IBM To Help Aditya Birla Fashion And Retail Limited Drive Growth And Improve Efficiency Through Automation


10-year collaboration to help ABFRL optimize its IT operations and bring in greater efficiencies by reducing operational costs and driving business growth

IBM (NYSE: IBM) today announced that Aditya Birla Fashion and Retail Ltd. (ABFRL), India’s leading fashion and lifestyle entity, has expanded its existing relationship with IBM to reduce costs, improve productivity enhancements and drive business growth. The strategic 10-year services agreement is key to ABFRL’s strong vision for future growth, enabling them to expand their stores network across the country.


As a part of this agreement, IBM will bring in its global technology and automation expertise to help enhance and manage ABFRL’s IT infrastructure with better availability of IT systems, employee productivity through self-help solutions and improved disaster resilience.  In doing so, IBM will bring greater transparency, service improvements, agility, enhanced security and operational efficiencies for the organization. IBM will provide infrastructure-as-a-service in a private cloud environment, enabling ABFRL to scale their IT operations in line with their business growth.


In leveraging IBM’s deep technology and services expertise, ABFRL aims to build a world-class IT environment to support its strong growth in India. With more than 8,000 points-of-sale across 700 cities, including more than 2,000 exclusive ABFRL brand outlets, the company owns some of the best-known brands in the country such as Louis Philippe, Van Heusen, Allen Solly, Peter England and many others. ABFRL, known for its innovation, customer centricity and offering best-in-class services to its customers, is at the forefront of adopting technology.




Bengaluru, Karnataka, India –September 11th, 2018


IBM To Help Aditya Birla Fashion And Retail Limited Drive Growth And Improve Efficiency Through Automation IBM To Help Aditya Birla Fashion And Retail Limited Drive Growth And Improve Efficiency Through Automation Reviewed by GADGETS INNOVATIONS on September 12, 2018 Rating: 5

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