GreyOrange Closes $140 Million Series C, Marking The Biggest Fundraising In Industrial Automation Systems - GADGETS & INNOVATIONS


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Friday, September 7, 2018

GreyOrange Closes $140 Million Series C, Marking The Biggest Fundraising In Industrial Automation Systems

New funds enable GreyOrange to accelerate the fulfillment of its vision to develop the next generation of flexible supply chain systems

GreyOrangeTM, the global leader in AI-powered robotics systems for flexible automation across fulfillment centers in supply chain, has announced US$140 million in Series C funding, marking the largest round ever raised by an industrial robotics company.

Mithril Capital, co-founded by Ajay Royan and Peter Thiel, led this round, which included Binny Bansal and other existing investors including Blume Ventures. They join Mitsubishi, Flipkart, and the Project Verte as investors in the company. Ajay Royan, Co-Founder and Managing General Partner of Mithril Capital, will join the GreyOrange board.

Founded in 2011 by Samay Kohli and Akash Gupta, GreyOrange is a global technology company headquartered in Singapore with offices in India, Japan, Germany and the U.S. The company operates major Research and Development (R&D) Centers in India, the U.S. and Singapore.

The new funds will enable GreyOrange to fulfill its vision of developing and deploying intuitive, flexible and scalable solutions for end-to-end automation across the supply chain, from factories to fulfillment centers, and beyond. GreyOrange plans to build on the strong growth it has experienced over the past five years by expanding operations across Asia, Europe and the U.S.  To that end, the company recently established its U.S. headquarters and manufacturing facility in Atlanta, Georgia, and launched a major R&D center in Boston, Massachusetts.

With the ongoing e-commerce and omni-channel boom, more international and regional operators are accepting that intelligent, flexible robotics solutions offer the highest productivity and efficiency improvements, giving these businesses a competitive edge. The GreyOrange Butler robotics solutions, using an AI-first approach, have been contracted for many new sites in Asia, Europe and the U.S. for customers in third party logistics, e-commerce, consumer electronics, fashion and fast-moving consumer goods (FMCG), among other industries.

The goods-to-person ButlerTM, an AI-enabled autonomous robot, optimizes the supply chain process from inventory storage and replenishment to order picking. The Butler PickPalTM combines AI and Machine Vision to revolutionize automated fulfilment, working in tandem with the Butler to accelerate multi-fold the pick process in fulfillment centers.

As the pace of global adoption for robotics automation intensifies, the growing portfolio of GreyOrange robots will continue to serve its customers well and power its international expansion.

For more information, contact GreyOrange at

Singapore, 7 September 2018

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