Tech Mahindra And Microsoft Enable A Robust Blockchain-Based Ecosystem To Fight Spam Calls In India - GADGETS INNOVATIONS


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Monday, August 27, 2018

Tech Mahindra And Microsoft Enable A Robust Blockchain-Based Ecosystem To Fight Spam Calls In India

Create a Distributed Ledger Technology (DLT), commonly known as Blockchain, based solution conforming to TRAI regulations to address Unsolicited Commercial Communication (UCC)

Tech Mahindra, a leading provider of digital transformation, consulting and business re-engineering services and solutions, announced today its collaboration with Microsoft to create a Distributed Ledger Technology (DLT)-based solution to build a robust ecosystem in line with the regulations issued by TRAI (Telecom Regulatory Authority of India). Based on Blockchain technology and built on Microsoft Azure the solution aims at mitigating the issue of unsolicited commercial communication (UCC) in the country.

The Telecom Regulatory Authority of India (TRAI) has stated that UCC or spam calls are a major nuisance to telecom subscribers across the country and has been working with stakeholders to curb this menace. TRAI had established a "Do Not Disturb" (DND) registry in 2010, however, while the registry has more than 23 crore subscribers, unregistered telemarketers continue to spam customers, obtaining their consent through fraudulent tactics. Tech Mahindra and Microsoft have been jointly working with TRAI on this issue since the time this regulation was being formally structured and have designed this solution post a series of collective sessions with the regulator and multiple stakeholders in the value chain.

The DLT-based solution brings all the relevant parties in the ecosystem onto blockchain, helping telecom service providers and telemarketers take care of preference registration, consent acquisition, dynamic preference setting, stakeholder onboarding, header registration, template registration, scrubbing service, and complaint handling and tracking – which are in line with the tenets of the TRAI regulation. The solution will be a shared, secured ledger of UCCs distributed across a network of computers, which will ensure a transparent and verifiable system to help companies mitigate UCC on their networks. It conforms to the recently passed TRAI regulation and will enable all ecosystem players to comply to it.

TechMNxt is a global program rolled out by Tech Mahindra, designed by pre-empting and anticipating customer’s evolving and dynamic needs. It is all about ‘enhanced intelligence & collaborative disruption’ and focuses on leveraging next gen technologies like Blockchain.

New Delhi – August 27, 2018

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