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Wednesday, November 8, 2017


~To manage the entire branding and communications mandate for Transsion across all its leading mobile brands: TECNO, itel, Infinix, Spice& its accessories brand Oraimo~

TRANSSION Holdings, a global company dedicated to providing mobile communication products and services to its users has recently assigned its creative duties to Creativeland Asia. A leading player in the mobile industry, Transsion Holdings is best-known in emerging markets for its brandsTECNO, itel, Infinix and Spice. Creativeland will be responsible for the branding and communications mandate for Transsion across these four brandsas well as its accessories brand Oraimo in India. The account was won following a multi-agency pitch.

On appointing Creativeland Asia, Gaurav Tikoo, SVP Marketing, TRANSSION Holdings, India said,“TRANSSION Holdings has long term plans for the Indian market and we increasingly want to work with partners who can live our vision and help fuel growth. Creativeland Asia understood our philosophy and the kind of impact we want to create in this highly competitive market. We look forward to working with its team to create clutter-breaking campaigns and to fortify the brand recall for all our brands.”

Commenting on the recent win, Sajan Raj Kurup, Founder and Creative Chairman, Creativeland Asia Group said, “Creativeland welcomes the brands from TRANSSION Holdings. A strong win for us yet again in the Delhi NCR market. With a lot of sound learning from the past, I look forward to a strong new innings in this extremely competitive category.”

On the recent win, Rana Barua, Chief Executive Officer, Creativeland Asia Group said, “Our strength as an integrated unit and the ability to take a leap with our creative power, efficacy and agility has shown us a great result. As part of the pitch process, we were up against some of the sizeable networks of the country & it proves the point yet again – that CLA is truly ahead of the curve on solutions. TRANSSION Holdings is a prestigious group and we look forward to partnering them on all the brands.”

About Creativeland Asia Group:

Creativeland Asia, one of India’s largest and most sought after independent agency completed 10 years on June 1 this year (2017). On its tenth anniversary, the company launched Baaash Digital, a new ecosystem for everyday content needs of brands.

Creativeland Asia was founded by Sajan Raj Kurup, in the summer of 2007 and is now one of the fastest growing and the most awarded independent communications companies in India. The company has maintained an impressive client partner list, bagged multiple awards at the industry’s most recognized platforms, nurtured some of the most creative talent in the country, produced milestone work that has benefited its client partners and, importantly, created opportunities for growth of young creative minds. 

Mumbai, 8th November 2017

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