New Spice Brand brings Industry first Service Proposition of 1 Year Replacement Warranty on Smartphones - GADGETS & INNOVATIONS


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Friday, August 4, 2017

New Spice Brand brings Industry first Service Proposition of 1 Year Replacement Warranty on Smartphones

-          First ever Brand promise in the Indian mobile industry for smartphones and feature phones
-          Spice launched its initial  product portfolio of 8 mobile devices including 3 Smartphones and 5 feature phones
-          Spice offers service touch points as more than 850+ for its consumers
The all new Spice brand, post the joint venture between Transsion Holdings and Spice Mobility, is offering its customers an industry first brand promise of 1 year replacement warranty across its newly launched product portfolio, including smartphones and feature phones.

In light of the new stylishly designed and aesthetically created youthful product portfolio, Spice is offering high quality products loaded with unique features which will surpass their aspirations. This will help them to create and share quality moments of joy.The recently launched portfolio comprises of 8 mobile devices including 3 Smartphones and 5 feature phones and was made available in the markets starting 11th July. The product portfolio will be available across offline channels.

Since Transsion Holding’s entry into the Indian market, the company has been at the forefront of providing high quality products to its consumers and winning their trust. In April 2016 with the launch of itel, Transsion Holdings pioneered the way for exceptional after sale services to its consumers. Transsion’s itel brand was the first mobile handset player to offer the unique service proposition of 100-day replacement warranty. Taking the bar higher with the launch of Spice mobile, the company becomes the first player to offer 1-year replacement warranty across its entire portfolio and additionally, offers service touch points as more than 850+ for Spice consumers.

The recently launched Spice brand is targeted towards young audiences who like to express their individuality without compromising on their traditional values and societal expectations.

About Transsion:
Transsion Holdings, best known for its leading mobile brands including TECNO, itel and Infinix, is a diversified hi-tech group specializing in mobility solutions and present in 58 countries globally. Its brand portfolio also comprises Carlcare for after-sales services, Oraimo for mobile accessories as well as Syinix for home appliance. In addition, Transsion owns a mobile internet company Afmobi, which possesses a quick search website, a news portal, an APP store PalmPlay and an instant messaging tool Palmchat with over 150 million registered usersby June 2017. Transsion has sold more than 246 million Dual-SIM mobile handsets globally and a market share of over 40% in Sub-Saharan African countries.In 2016, Transsion officially entered India with its brand itel, making brilliant achievements since its entry. In the same year, Transsion’s three mobile phone brands have been selected in Top 100 Most Admired Brands for African Consumers with TECNO ranked 14th, itel ranked 25th as well as Infinix ranked 37th.

About Spice:
The new Spice brand is a joint venture between Transsion Holdings, a global mobile phone conglomerate and Spice Mobility, an Indian Business conglomerate that pioneers mobility in India to enable their common vision of strengthening Digital India.Thisjoint-venturewill revitalize the ‘Spice brand’ and give it a new avatar with a complete new proposition and identity. With the amalgamation of these two groups, Spice’s mission is to provide a rich digital experience to the young generation of India and further achieve brand acceptability amongst the core consumer segment. The new Spice is all about enhancing the experience of joyful, carefree, energetic youth population who believe in sharing moments and individuality. Spice aims to fuel the culture of ‘sharing’ to help build a rich social connect for the Indian youth.

New Delhi, 3rd August, 2017

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