KODAK EKTRA Smartphone, The Camera-First Smartphone, Launches iIn India - GADGETS AND INNOVATIONS

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Monday, July 17, 2017

KODAK EKTRA Smartphone, The Camera-First Smartphone, Launches iIn India





  • Photography-led smartphone features powerful imaging and editing capabilities
  • To be available exclusively on Flipkart at INR 19,990 starting 4:00 PM, 18th July 2017


The KODAK EKTRA Smartphone is now available in India, which would be available exclusively on Flipkart at INR 19,990 starting from 18th July 2017 at 4:00 PM. KODAK EKTRA is a photography-led smartphone designed for those with a passion for photography, from enthusiasts to experts. The KODAK EKTRA Smartphone fuses the best of Kodak’s rich history in imaging with the latest innovations in smartphone photography. Already available in the USA and Europe, the KODAK EKTRA Smartphone lets keen photographers capture exceptional images, whatever the environment, with an incredibly fast smartphone, tuned for the best in image quality and media management.

“Driven by the enthusiasm from customers globally, we are thrilled to bring the KODAK EKTRA to photo enthusiasts in India.,” said Peter Stephens, CEO Bullitt Group, a Kodak licensee for mobile devices. “Kodak carries a strong brand legacy in India, and with EKTRA, we aim to enhance the skills and experience of Indian photo-enthusiasts. The KODAK EKTRA Smartphone is all about capturing the moment, telling a story, and revelling the experience of photography. Our latest features and performance adjustments include RAW support, all of which will help drive our customers’ creativity.”

At the heart of the KODAK EKTRA Smartphone is a 21-megapixel fast focus camera sensor with f2.0 aperture, and an industry leading 13-megapixel front-facing camera with Phase Detection Auto Focus PDAF and f2.2 aperture. The custom built camera app is controlled by an intuitive haptic touch, SLR-style Scene Selection Dial, where adjustments are made in real time via a range of settings including HDR, Landscape, Portrait, Macro, Sport, Night-time, Panorama and Bokeh, alongside a Smart Auto mode which auto-selects the best conditions for your photographs. In Manual mode, more advanced users can adjust exposure, ISO, focus, white balance and shutter speed, with the results being visible on the screen as changes are made.

The camera blends high quality low light and night-time photography, utilising ARCSOFT Night Shot technology combined with a Kodak certified lens coating enabling even more light to reach the sensor, as well as reducing ISO noise, brightening underexposed areas and stabilising blur from slow shutter speeds. Dynamic Focus and Object Tracking give additional control over the camera focus while crisp, clear images are guaranteed through automatic Image Noise Reduction features, reducing the need for extensive post-editing.

The KODAK EKTRA Smartphone has an ergonomically weighted and high quality industrial design, underlining its camera styling and featuring a dedicated dual press shutter button in the horizontal style of traditional cameras. The device also features a Super 8 app, providing professional effects reminiscent of Kodak’s iconic Super 8 film stocks. A lightning-fast HELIO X20 Decacore processor powers the ANDROID Marshmallow smartphone.

The KODAK EKTRA Smartphone includes editing software from SNAPSEED, providing exceptional tools to edit images on-the-go, without having to download any additional apps. This enables users to transform images with professional results similar to many popular desktop image editors. Sharing the results in real time is also easy with integrated social media apps and the Prints app is a simple way to select your best shots to be professionally printed.

To find out more visit www.kodakphones.com.


Latest Software Updates Included

  • Enhanced single handed camera functionality; when the camera app is enabled the Android touch buttons are now disabled to avoid an accidental press when using the camera with one hand
  • Added RAW file support in manual mode; shooting in RAW records all the data from the sensor enabling more sophisticated image processing options
  • Improved auto focus making in quicker and more accurate
  • Improved Face Detection performance for better portrait photos
  • Optimisations to the Auto White Balance and colour saturation
  • Improvements to shutter speed performance 
  • New option to disable Auto Scene Detection in smart auto mode
  • New shutter effect to provide visual indication of when a picture is taken
  • Enhanced low light performance 
  • Optimisations to the noise reduction algorithm from ISO 100-6400
  • Introduces a new ‘How To’ camera tutorial on the new functionality

KODAK EKTRA Smartphone key features:
  • ANDROID 6.0 (Marshmallow)
  • Professional results from a 21MP fast focus camera sensor with F2.0, PDAF, OIS, Dual LED Flash
  • 13MP phase detection auto focus front-facing camera with F2.2 PDAF
  • Helio X20 2.3GHz Decacore processor with 3GB RAM
  • 32GB memory, expandable with MicroSD cards
  • Advanced Manual Mode – adjustable on Exposure, ISO, Focal Length (Manual/Auto), White Balance, Shutter Speed, Aperture (fixed f2.0 main camera)
  • Familiar scene selection dial experience – includes scene modes Smart Auto, Portrait, Manual, Sports, Bokeh, Night-time, HDR, Panorama, Macro, Landscape, Film / Video
  • Integrated high quality printing app
  • Super 8 Video Recorder
  • Integrated social media sharing
  • 3000mAh, with USB 3.0 Type C fast charger

About Bullitt Group
Bullitt Group enables the world’s leading brands to enter into rapid growth consumer technology categories creating broader appeal and new, long-term income streams in the process.
Since its formation six years ago Bullitt Group has designed, manufactured and distributed millions of mobile phones, audio products, other connected devices and related peripherals to more than 60 countries across the globe.
Bullitt is the global licensee for: Cat (Caterpillar Inc.), Kodakand Land Rover for mobile phones and related peripherals.
Bullitt Group’s Head Office is in Reading, England with additional office locations in Taipei (Taiwan), Shenzhen (China), New York (USA).

About Kodak
Kodak is a technology company focused on imaging. We provide – directly and through partnerships with other innovative companies – hardware, software, consumables and services to customers in graphic arts, commercial print, publishing, packaging, electronic displays, entertainment and commercial films, and consumer products markets. With our world-class R&D capabilities, innovative solutions portfolio and highly trusted brand, Kodak is helping customers around the globe to sustainably grow their own businesses and enjoy their lives.

Kodak and Ektra are trademarks of Kodak, licensed to Bullitt Mobile Limited (UK). Kodak phones are manufactured, sold and distributed by Bullitt Mobile Limited (UK), under license from Eastman Kodak Company.

Press Release : New Delhi, July 17th, 2017





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