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Monday, June 5, 2017


Yu brings back the most iconic Yureka; launches Yureka Black exclusively available with Flipkart

-         The new YUREKA BLACK sports a 5 inch Full HD display, 1.4 GHz Qualcomm OctaCore processor, 4GB RAM, front fingerprint scanner, 3000 mAh battery and more
-         Exclusively on Flipkart -the smartphone will go live from June 5, midnight

YU mobiles, the 100% subsidiary of Micromax Informatics, today announced the launch YUREKA BLACK, the next generation version of its iconic smartphone Yureka, which has also been the most searched smartphone on Google. Bringing the magic of Black with the new YUREKA, the new smartphone is the perfect amalgamation of ravishing looks & best-in-class specs making the consumers want to flaunt it amongst their peers! YU Televentures sold more than 3 million smartphones in the last two years making it one of the most popular brands among the new age netizens. Targeting the 45% the ever-burgeoning online smartphone market, the launch will also witness YU extending its partnership with the India’s leading e-commerce player, Flipkart yet again after its successful association with it for YUNICORN and YUREKA PLUS.

Commenting on the launch Shubhodip Pal, Chief Marketing and Chief Commercial Officer, Micromax Informatics said “Most of the consumers in the age group of 18-25 years felt that all the smartphones in the sub 10K category look almost the same. With Yureka Black, we are targeting these consumers who believe that the phones should be a reflection of their personality and are looking for smartphones which is not just strong in the hardware front but are aesthetically great looking as well. Hence, we have worked towards making a difference in the design language of the smartphone to align them with the evolving needs of new-age consumer, and addressing them before anyone else in the eco-system. The launch of Yureka Black is a testimony to this vision as we are bringing together the elements of unmatched design, style and performance in one device.”

He further addedWe are super excited to join hands with Flipkart yet again as this would help us reach out to the young hyper social consumers. With Yureka we ushered in a smartphone revolution and with the successor of the iconic smartphone, we aim to continue our pursuits to breach barriers and reach newer heights in the online smartphone category”

Speaking on the partnership, Ajay Yadav, Head of Smartphones Category at Flipkart said, “It is our continuous endeavor to bring latest smartphones at affordable price points, while creating the right connects between brands and buyers. Our exclusive brand alliances, a step forward in that direction, have yielded great response from customers, helping us reinforce our market leadership in the smartphones category. We are confident that the new Yureka Black, which has already generated much hype, will be a hit among Flipkart customers”

Enhanced Performance- From Speed to Finger Print Sensor

On the hardware front, the new YUREKA BLACK is a performance powerhouse which is packed with 1.4 GHz Qualcomm Octa Core processor, 4GB RAM with 32 GB ROM, 3000 mAh battery and a lot more to target the consumers who are looking for a smartphone that would provide a differentiated and coherent experience of performance and style.

It is also equipped with an extremely fast fingerprint scanner, adding premium security and convenience.

Users can now wake and unlock the device with one of five stored fingerprints in less than half a second. The fingerprint scanner on front has a glass cover and metal ring, making the appearance smoother and more elegant.

A Design Marvel Worth Drooling Over

A stunning device in metal, the YUREKA BLACK represents style and premium looks. It follows YU’s design philosophy that exhibits a flawless metal uni-body blended design, embodying strength and giving the device stunning looks through meticulous craftsmanship. The phone comes with 8.73MM super slim visual thickness that can easily be adjustable and gets fits in the palm. The graceful and arc design enhance the elegant look of the phone several notches higher.

Capture Your World Perfectly

One can capture rich photographs with a 13MP rear camera that also enables a user to take pictures with good amount of details in night mode, Panorama and finally an HDR function to improve Image clarity even in high-contrast scenes. With the 8MP front camera equipped with flash, YUREKA BLACK is a power packed phone for selfies as well.

Convenience and Connectivity

The device comes with some smart gestures to make your life more easier

·         Easy Screen shots- Experience the innovative sensor which will lead you to take the screenshot with the simple touch of three fingers that is with just one slide up you can delete and with just one slide down you can save

·          One handed view- You just need to slide left or right for one hand operation

·          Full Page- Gives you an additional option of taking full page screen shot

·       The device comes with Smart Actions-Unlock the screen by double tap- Double click on the screen (standby mode) to unlock your screen

·         Lock screen by double tap- Double click on the Home button (on navigation bar) to lock your screen

·        Flip to mute- When you receive an incoming call, flip your phone to mute the ringtone

·         Direct call- Put your phone close to your ear to call directly a contact from contact card

·         Disable the handsfree- Put your phone close to your ear to deactivate the handsfree mode

·         Answer by mistake- Don’t turn on screen when your phone is on your pocket and you received a call-in order so don’t answer by mistake

·         Flip to snooze- When the alarm is ringing, flip your phone to launch the snooze mode

·         Unlock by power button- In standby mode, short press the power key button to unlock your screen

Apart from all this, users can draw their own gestures and customize their smartphone experience.

The new smartphone comes with 4G Connectivity and runs on Android Marsmallow, includes WIFI, Bluetooth and FM.  With all this and much more, the smartphone is priced at an affordable price point of INR 8,999/-

About YU

YU is a new age technology brand that strives to work with the community to create an ecosystem of connected devices. YU aims to provide an extraordinary product experience while offering differentiated services that delight the consumer. Our vision is to empower users with technology that lets them have unparalleled freedom to write their own rules.  YU is an enabler that allows you to do more than you thought possible and express your innate creativity.

Don’t just simply follow; after all you are the creators of this world. PLAY GOD!

New Delhi, June 01, 2017

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