ASUS Announces Ambitious New Global E-waste Recycling Target - GADGETS & INNOVATIONS


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Monday, June 5, 2017

ASUS Announces Ambitious New Global E-waste Recycling Target

ASUS sets goal to recycle 20% of its global e-waste, and hosts events to celebrate World Environment Day 2017

  • ASUS aims to recycle 20% of its global e-waste by 2025
  • ASUS begins a new recycling operation in India
  • In celebration of World Environment Day 2017, ASUS hosts local recycling events around the world

To mark World Environment Day 2017, ASUS, the Taiwanese leader in technology, today announced an ambitious new target of recycling 20 percent of its global electronic waste (e-waste) — a target that it intends to reach by the year 2025. Every day, harmful e-waste is put into landfills around the globe, and the World Health Organization recently warned that the improper disposal of e-waste can cause severe environmental damage.
Currently, ASUS has joint ventures in 14 countries, which entails 70 percent of its global business, with qualified local recyclers to help recycle e-waste. Last year, ASUS recycled close to 11 million kilograms of e-waste, representing a 12.2 percent recovery ratio of total products sold. Along with improving sustainability, e-waste recycling also creates new market opportunities by adding value through recycled materials.

Local recycling events to celebrate World Environment Day
World Environment Day, founded by the United Nations in 1972, is celebrated on June 5 and addresses a diffe

About ASUS

ASUS is one of Fortune magazine’s World’s Most Admired Companies, and is dedicated to creating products for today and tomorrow’s smart life. Our comprehensive portfolio includes Zenbo, ZenFone, ZenBook and a range of IT devices and components, along with AR, VR and IoT. ASUS employs more than 17,000 people worldwide and over 5,500 world-class R&D talents. Driven by innovation and committed to quality, the company won 4,385 awards and earned approximately US$13.3 billion of revenue in 2016.

Press Release : India - June 5, 2017

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