Panasonic Has Won Overall Brand Champion At PR Awards 2017 - GADGETS & INNOVATIONS


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Wednesday, May 17, 2017

Panasonic Has Won Overall Brand Champion At PR Awards 2017

Press Release

Singapore, Singapore - Panasonic Corporation won the coveted Overall Brand Champion award at the PR Awards 2017 held March 23, 2017 in Singapore. This spectacular win also saw Panasonic receive 5 Gold Awards out of nominations in 6 different categories.
In addition to being honored as the Overall PR Awards Brand Champion, Panasonic took home Gold Awards for:
  • Best Regional PR Campaign
  • Best Use of Technology
  • Best Use of Broadcast/ Video
  • Best Direct-to-Consumer PR Campaign
  • Best B2B PR Campaign
The PR Awards is an annual event which brings together prominent brands and senior communications professionals to recognize the best PR campaigns and celebrate achievements in the industry across Southeast Asia.
The highlight of Panasonic's win was due to the "Panasonic Eclipse Live by Solar Power 2016" event and campaign. On March 9, 2016, Panasonic delivered a live broadcast documenting a 4-minute, total solar eclipse from Ternate, an island in eastern Indonesia, powered only by solar power.
The judging panel was impressed by Panasonic's live-streaming of the total solar eclipse drawn solely from solar energy. This positively showcased Panasonic's solar technology to a global audience and generated buzz, including among B2B and B2G audiences.
Sources : Panasonic

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