Smartron Celebrates Sachin’s Birthday, Runs High Engagement Social Campaign #MyWishToMeetSachin - GADGETS & INNOVATIONS


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Friday, April 28, 2017

Smartron Celebrates Sachin’s Birthday, Runs High Engagement Social Campaign #MyWishToMeetSachin

Press Release

Campaign reached out to more than 61 Lac people on Facebook, draws more than 74k Tweets

New Delhi, April 27, 2017: Smartron, India’s first global technology OEM Company and premier IoT brand, announced a new innings with the Cricket legend, Sachin Tendulkar back in 2016. Since then, besides being the brand ambassador of Smartron, Sachin is also a strategic shareholder and an integral part of the company.

As a tribute to Sachin, Smartron had initiated a campaign #MyWishToMeetSachin and given the fans a dream chance to meet the master Blaster Sachin Tendulkar himself. The campaign invited the fans to use photos, videos or GIFs & wish him in the most creative way for his birthday and the 5 most creative wishes could get a chance to meet Sachin Tendulkar at the launch of SRT phone by Smartron on May 3, 2017. The campaign engaged with more than 3 crore fans across the nation and has drawn more than 65K tweets on twitter and 61.57 lakh audience reach on facebook  

Speaking on the campaign Amit Boni, VP Sales & Marketing, Smartron India said “This initiative is a tribute to Sachin from Smartron and all his fans across the world. Being one of the greatest Indian stories of twenty-first century, a true global icon, and brand that disrupted the game of cricket, he has inspired generations and filled our lives with moments of happiness. Through this campaign, we wanted to create history by bringing all his fans from all across the world and making this birthday the grandest of all. This is amongst the most successful campaigns we have run and are overwhelmed with the kind of response from his fans.”

About Smartron:

Smartron was founded in August 2014 with a vision to build India’s first true global technology OEM brand that is ‘designed and engineered’ in India for India and the world. Smartron developed and introduced tronxTM, an AI powered IoT platform offering devices, sensors, services, community and care delivering seamless and intelligent experience targeting consumer, enterprise, industrial and infrastructure markets. With more than 50 patents already filed, Smartron is innovating and investing in variety of smart, sensor, robotics, big data, artificial intelligence and UI/UX technologies.  

Smartron high-end tbook and tphone products under tronx platform gives the users easy access to the tstore, tcloud (unlimited storage), tcare and services offering seamless experiences. Sachin Tendulkar the Brand Ambassador and Strategic Shareholder of Smartron had formally launched these devices in the second quarter of 2016.

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