Panasonic Mobiles India has launched an Artificial Intelligence based Mobile Assistant in its New Eluga Series Smartphones that is called “ARBO”. ARBO enabled Smartphones that are released are Eluga Ray Max and Eluga Ray X and these will be available on Flipkart in an exclusive sale. Panasonic India Pvt. Ltd a global leader in innovation today forayed into the world of Artificial Intelligence (AI), is derived from Esperanto Arbo which means – a framework that supports climbing plants. Equipped with Arbo, Panasonic unveiled two new Smartphones Eluga Ray & Eluga Ray X available on sale on Flipkart.
Mr.Manish Sharma, President & CEO, Panasonic India & South Asia and Executive Officer, Panasonic Corporation said, “Panasonic has always strived onto creating a sustainable connected environment for its customers across the world. With the launch or our first AI-enabled Smartphone, we are now expanding a smarter say. AI has been dubbed as the technology which in future will shape the product interface and the way we interact with our smartphones, with this pilot advancement we hope that this will not only enhance our market share but will also further strengthen our position within the industry.”
Mr.Pankaj Rana, Business Head – Mobility Division, Panasonic India , has also addressed the media and said, “With hectic work schedules and over-burdened social lifestyles, ARBO is the best vitual assistant for working professionals. Today we are delighted to present before blend of innovation and style. The features embedded within the Smartphone will provide our customers with on the go access to high speed information and content at a value-based pricing.”
Commenting on their exclusive partnership with Panasonic, Mr.Ajay Yadav, Vice President – Smartphones BU, Flipkart, said, “Disruptive Technologies like AI are increasingly shaping the way consumers connect with the world around them. At Flipkart, our continuous endeavour has been to make innovative and high-quality products easily accessible to Indian customers at affordable price points. With the launch of the Panasonic Eluga Ray Max and Eluga Ray X Smartphones, we are confident that consumers in India will be able to enjoy an immersive mobile experience.”
He further added, “Flipkart has been the most preferred ecommerce platform for brands and customers and we are confident that this exclusive partnership will enable us to provide our customers with the best-in class technology experience and build further on customer delight.”
About Panasonic India

About Flifpkart
Flipkart is India ’s largest e-commerce marketplace with a registered customer base of over 100million. Flipkart offers more thatn 80 million products across 80 million products across 80+ categories including Smart Phones, Books, Media, Consumer Electronics, Furniture, Fashion and Lifestyle. Launched in October 2007, Flipkart is known for its path-breaking services like Cash On Delivery, experience zones and a 10-day replacement policy. Flipkart was the pioneer in offering services like In-A-Day Guarantee (50 cities) and Same-Day-Guarantee (13 cities) at scale. With over 1,00,000 registered sellers, Flipkart has redefined the way brands and MSMEs do business online.
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