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Saturday, March 11, 2017


LG has achieved an award and has made its entry to the Guiness Book Of World Records through its #KARSALAAM initiative that is launched at the start of this year 2017. To promote its #KARSALAAM initiative LG involved the people of the whole country to make this a successful deed. LG collected the handwritten wishes and messages to greet and salute to the bravery and courage of the Indian soldiers.  LG made this #KarSalaam campaign and succeeded to provide people togetherness on this single platform to be thankful to the undying spirit and selfless services paid to the nation by Indian Armed Forces, that we lead a fearless and safe life in the country while they protect our borders.

Mr.Kim Ki Wan, Managing Director, LG Electronics India has said, “A million thanks to the people of Indiafor showing their gratitude towards the Indian soldiers. The initiative has bee a massive success that can be validated by the overwhelming response that we have received from the people in the form of messages for the soldiers. It is also a very proud moment for us at LG and immensely gratifying to break the Guinness Book of World Records by begging more that 114741 wishes.”

Mr.Amit Gujral, Head – Corporate Marketing, LG Electronics India also addressed the media and said, “We are humbled by the astounding response that we have received from our fellow Indian citizens for our soldiers and are now more determined to spearhead other initiatives that extend LG’s core philosophy of Life’s Good to other realms.”

                                  On the left Mr.Kim Ki Wan andMr.Swapnil Dangarikar on the righ side

Mr.Swapnil Dangarikar, Adjudicator Guinness World Records® said, “We are happy to announce the entry of LG Electronics India Ltd. As a record breaker for the ‘Longest Line of Sticky Notes’ messages from the Indian Citizens. It is an honour for us to be a medium through which we can partner in wishing the Armed Forces for their immense contribution in ensuring the safety of the citizens.  This initiative of LG Electronics India is unique and we hope that they take up many similar initiatives in the near future.”

LG spreaded #KarSalaam campaign through Radio, Digital Media, Outdoor & Mall activities to collect these messages and wishes from all over the country of Indiafor our soldiers. LG Electronics India also shared this campaign through social media platform and encouraged them to share their wishes on www.karsalaam.in.

On this occasion LG India’s MD Mr.Kim Ki Wan handed over a rupee One Crore donation cheque to the Honorable Minister Sh.Rajnath Singh for “CRPF Welfare Fund” for welfare activities.

About LG Electronics India Pvt. Ltd. 

LG Electronics India Pvt. Ltd., a wholly owned subsidiary of LG Electronics, South Korea was established in January 1997 in India. It is one of the most formidable brands in consumer electronics, home appliances, IT hardware and mobile communications space in India for a decade. Over this period LG has earned a premium brand positioning and is the acknowledged trendsetter for the industry. LGEIL's manufacturing unit at Greater Noida is one of the most eco-friendly units among all LG manufacturing plants in the world. The second Greenfieldfacility is located at Ranjangaon; Pune has the capacity to manufacture LED TV’s, Air Conditioners, Washing Machines, Refrigerators, and Monitors.

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